Want to know how the world's biggest sports teams engage millions of fans? On Nov 25th, Sean Callanan will be sharing how as a tech savy programer, he took his passion for sports to now run Australia's leading digital sports agency. His clients include the Collingwood Magpies, Minnesota Timberwolves, Socceroos and 3 of the last 4 NRL Premiers including South Sydney. Not only is he a sports geek but he is a prolific podcaster who recently landed Billionaire Shark, Mark Cuban. Sean also founded Beers, Blokes & Business which is Australia's No# 1 Business Podcast!
Food Platters will be provided on the night
Sean Callanan – Bio
Sean understands the sports digital landscape. Connecting sports, fans & sponsors using technology is his mission. Sports Geek is connected with over 2,000,000 Facebook fans with clients in the NBA, AFL, NRL & Cricket. You can hear him on Sports Geek Podcast (http://sportsgeekhq.com/SGP) on the top ranking sports digital podcast on iTunes (http://sportsgeekhq.com/itunes) and Stitcher (http://sportsgeekhq.com/stitcher). See him live at sports conferences (http://sportsgeek.com.au/sports-digital-conference-calendar/) in Australia, New Zealand & USA for more info go to SportsGeekHQ.com (http://sportsgeekhq.com/), he is a steering committee member for SEAT Conference (http://sportsgeekhq.com/seat) driving the digital track.
Sean also founded Beers, Blokes & Business (http://beersblokesbusiness.com) podcast which is currently #1 Business podcast in Australia.
Another successful side project was the Super Awesome Micro Project (http://superawesomemicroproject.com), which Sean was a patron and drove the digital and social initiatives with the project that garner major media attention from Mashable (http://mashable.com/2013/12/19/air-powered-lego-car/), Wired (http://www.wired.com/autopia/2013/12/air-powered-lego-hot-rod), NBC (http://www.today.com/video/today/53872071) & BBC (http://www.bbc.co.uk/news/technology-25446912) as well as over 3 million YouTube views (http://youtu.be/_ObE4_nMCjE) in 5 days.
Sean lives & breathes sports digital you can find him on Twitter @SeanCallanan (http://twitter.com/seancallanan) & connect with him on LinkedIn (http://linkedin.com/in/seancallanan) and now on http://Facebook.com/SeanCallananSpeaks
Sports Geek – Bio
Sports Geek understands the sports digital landscape. The company mission is “Connecting sports, fans & sponsors using technology” and they live it and breathe it every single day. Founded in 2010 Sports Geek is now Australia’s leading sports digital agency that boasts a client roster with a Facebook fan base over 2,000,000 with teams and leagues from the NBA , AFL, NRL, Super 15, FFA, Big Bash League and NBL.
Find out more about Sports Geek listening to founder Sean Callanan interview world’s leading sports digital executives on the top ranking Sports Geek Podcast (http://sportsgeekhq.com/SGP) listened to in over 50 countries and available on iTunes (http://sportsgeekhq.com/itunes) and Stitcher (http://sportsgeekhq.com/stitcher). Sports Geek can be found at several conferences around the world helping to build the sports digital community, Sean is a steering committee member for SEAT Conference driving growth of the digital and social tracks of the conference since 2011.
In Australia Sports Geek has helped develop the sports digital community hosting successful #TwitterBrekky events in Melbourne and Sydney to introduce Twitter to the Australian sports market with comedians Wil Anderson, Charlie Pickering & NRL legend Wendall Sailor appearing on all-star panels to over 500 sports executives.
Sean Callanan – Sports Geek Success Stories
Interview with Dallas Mavericks owner and star of Shark Tank Mark Cuban (http://sportsgeekhq.com/podcast/mark-cuban/)
Developed Sports Geek from a startup in two years being connected with over 2,000,000 Facebook fans through Sports Geek Clients (http://sportsgeek.com.au/clients/).
Helped the Socceroos become one of the digital successes of the World Cup (http://sportsgeekhq.com/podcast/sgp-006-socceroos-connecting-with-fans-and-look-at-lakings-trash-talk/).
Provided sports digital consulting across multiple countries – USA, Australia, New Zealand & India.
Drove the digital and social initiatives with the project that garner major media attention from Mashable (http://mashable.com/2013/12/19/air-powered-lego-car/), Wired (http://www.wired.com/autopia/2013/12/air-powered-lego-hot-rod), NBC (http://www.today.com/video/today/53872071) & BBC (http://www.bbc.co.uk/news/technology-25446912) as well as over 3 million YouTube views (http://youtu.be/_ObE4_nMCjE) in 5 days.
Helped Collingwood (http://facebook.com/collingwoodfc) become the first AFL team to reach 100,000 Facebook fans (200% growth in 3 months). Assisted 5 sports teams to break through the 100K Facebook fan mark.
Developed social media sales strategy using Facebook, Twitter & blogging for Manly Sea Eagles (http://facebook.com/manlyseaeagles) that saw a 300% increase in season ticket sales to exceed target of 10,000 in 2011.
Launched sports social media product Sports DP at the NBA Draft with Sports DP (http://www.sportsdigitalpassion.com) that saw 63% of Timberwolves fans tweeting about the NBA Draft sign up to participate.
Assisted athletes including Harry O’Brien, Scott Pendlebury, Kurt Tippett, Cam Smith & George Rose in developing a digital fan audience using social platforms.
Helped the Melbourne Storm (http://facebook.com/melbstormrlc) become the 2nd NRL team to break through the 100,000 Facebook fan mark.
Caused the West Coast Eagles to trend on Twitter throughout the AFL Finals series using Sports DP (http://www.sportsdigitalpassion.com) AKA The Swoop (http://www.westcoasteagles.com.au/the%20swoop/tabid/18290/default.aspx), 800+ fans signed up driving over 20,000 page views in 3 weeks averaging a staggering 6:30 minutes per site visit.
Spoke at SEAT Conference in Los Angeles in 2011 (http://www.seatconsortium.com/2011%20conference.html) on sports social media case studies & fan engagement strategies. See opening video below.
Lead sports digital panels at ad:tech Sydney & Melbourne (http://sportsgeek.com.au/sports-digital-conference-calendar/) with panelists from FFA, Wallabies, Big Bash, Tennis Australia, AFL & NRL.
Provided sports digital guidance to new startup cricket league Big Bash League (http://bigbashleague.com.au) for Cricket Australia.
Profiled in The Age (http://www.theage.com.au/business/media-and-marketing/sports-tragic-helps-clubs-stay-on-the-ball-with-fans-20110929-1kza4.html) & Sydney Morning Herald (http://www.smh.com.au/business/media-and-marketing/sports-tragic-helps-clubs-stay-on-the-ball-with-fans-20110929-1kza4.html) on how the sports world is taking notice of the digital opportunities.