H&M, the Swedish fashion chain, are opening a new store in Brixton in the old Woolworth's store at midday on 29 April.
That would be fine except: H&M are in the middle of a large expansion programme in Israel, including a new store in Jerusalem. By opening that store H&M are supporting the Judisation of Jerusalem and supporting the expulsion of the Palestinians who have lived in the city for generations.
Judisation is not a peaceful process; it is conducted by demolishing Palestinian homes and beating and imprisoning anyone who protests. The Israeli Government has ignored international calls to halt the building of settlements in Jerusalem. There has been a European wide call to protest against H&M's active support of Israeli apartheid.
Join our protest outside H&M's new shop, Brixton Road 11.30 April 29