Indianapolis: Startup Study Hall with Ashley Vukovits

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TOPIC: How do you avoid "Bad Blood" with investors when introducing vaporware and financial projections?

SSH’s first ever book club – Join us for a discussion on the book Bad Blood by John Carreyrou.

Recently I was at a Board dinner for a startup and the table couldn’t stop talking about the book Bad Blood. The true story is about the breathtaking rise and shocking collapse of Theranos, the one-time multibillion-dollar biotech startup founded by Elizabeth Holmes—now the subject of the HBO documentary The Inventor—by the prize-winning journalist who first broke the story and pursued it to the end.

In this Startup Study Hall, we will discuss a case study using Bad Blood to explore how founders should pitch ideas for software and financial projects that are both ethical and achievable. Attendees will learn the benchmarks that investors use to determine if the vaporware is viable and the financial projections are reasonable.


Ashley Vukovits utilizes 25 years of experience in finance and nearly 14 years in technology to serve on Boards, provide consulting services and invest in technology startups. Currently Ashley is consulting for Sharpen Technologies as their CFO. Prior to this, Ashley spent 14 years at Interactive Intelligence, serving as CFO and VP of Finance. During her tenure as CFO, she co-lead a successful sale in a $1.4 billion transaction to take the company private.


6:00 pm - Eat, chat and find your seat
6:10 pm​ - Welcome
6:15 pm - Executive Mentor leads discussion
7:20 pm - Create 1 goal to be completed within 2 weeks - Executive Mentor will follow up with each student
7:30 pm - Wrap up and network


Members of The Startup Ladies may attend Startup Study Halls at no additional fee. The public may purchase individual tickets to Startup Study Hall at $25.

Please purchase or claim your tickets via Eventbrite:

*Tickets are non-refundable.


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