This talk will focus on the overlap between UX and personalization technology. You'll learn:
- how personalization fails without UX pros
- how content strategy is being affected by personalization technologies
- how to design for personalization, including progressive personalization
- the resources you'll need to get your team started
Join us if:
- you're a design or content nerd seeking to add a new arrow to your quiver
- you're a personalization skeptic
- you suspect there's a better way of taming bots, AI, ML, notifications, and recommenders
About the speaker:
Jeffrey MacIntyre is an independent strategy consultant with nearly 20 years of experience at the forefront of the business of content. Bucket Studio (https://bucket.studio), his New York-based practice, focuses on delivering better digital personalization—from experience optimization to program strategy to software implementations.
Past clients include the American Museum of Natural History, Best Buy, Centers for Disease Control & Prevention, Condé Nast Media, Mastercard, NBCUniversal, Thomson Reuters, Universal Music Group, Viacom, Vimeo, and Yahoo!
Content processes make sure that everyone involved with content, from stakeholders to subject matter experts to content creators, have a shared understanding of the work being done.
After facilitating workshops with numerous companies from different sectors, Blaine has discovered their ideal content processes are all similar – at least at a high level.
In this presentation, Blaine shares the suite of content process models for each phase of the content life cycle that can be used – immediately – by anyone, in any company, in any industry.
• How content processes can be created
• Why content processes are useful
• Specific content processes that have been developed for a variety of industry sectors
• A common suite of content processes that can be used by any content team, in any organization, to streamline operations
Blaine is a senior content strategist at Content Strategy Inc where he focuses on enterprise content governance. His clients have included BC Hydro, Investors Group, and Pearson. He’s also worked as managing editor for a leading independent book publisher, as well as with a national telecommunications company, and a non-profit initiative. The host of the podcast Content in Practice, Blaine appears weekly on the Corus Radio Network talking about consumer technology.