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The only way to create content that meets changing customer needs is to create adaptive content. Adaptive content automatically adjusts to different environments and device capabilities to deliver the best possible customer experience, filtering and layering content for greater or lesser depth of detail. This session provides an understanding of how you can develop a content strategy for adaptive content.
Guest talk begins at 6:30pm!
Bio: Ann Rockley
is President of The Rockley Group and co-author of Managing Enterprise Content: A Unified Content Strategy (http://www.amazon.com/Managing-Enterprise-Content-Unified-Strategy/dp/032181536X/ref=sr_1_1?s=books&ie=UTF8&qid=1330550774&sr=1-1).