How to nail a rebranding process 🖌️ SendinBlue & papernest

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Branding is a long-term task you shouldn’t neglect. Because of variations in your business, you need to take time every once in a while to look into your heart & start rebranding. It’s the perfect moment to reinvent or reinforce your identity, positioning & style to get closer to your targeted clients 😚

A rebranding process is long and sometimes painful, but the outcome can be a total game-changer. We designed an event to show you two different sides of the work: the identification phase with Candice Gasperini (, VP of Branding at SendinBlue (, & the process itself with Philippe de La Chevasnerie (, CEO at papernest (

Talk #1: Adapting your brand to a new positioning 📨 Candice Gasperini, VP Branding at SendinBlue

If you want a fresh rebranding, here you go - SendinBlue literally just announced theirs. One year ago, as they were working on their new positioning from an emailing to an all-in-one marketing platform, they needed to rethink their brand (logo, style, tone of voice) by adapting it to each segment they identified.

Candice arrived in september at SendinBlue to work on the rebranding and noticed one thing: the company was already quite big, with hundred thousands clients in 160 countries, they had very detailed data about their customers but had never taken the time to identify precisely their patterns, who they were and what was the real job customers were using their product for.

Talk #2: From a local to a global brand 📄 Philippe de La Chevasnerie, CEO at papernest

papernest is one of those startups addressing a problem we’ve all experienced as painful for a long time: moving. You know all the paperwork and procedures you have to go through for your contracts (insurance, electricity, gas, internet, TV, phone)? They simplify it.

The startup was previously called Souscritoo, a pretty French name, and then they decided to rebrand everything two years ago to change their culture and get aligned with their ambition to become a global company.

They wrote an amazing article about what they went through during the process and Philippe, their CEO, will be with us to help us to understand their reasons, the decision-making & the results more clearly.

The event is 100% open and free! It will be followed by a Q&A to satisfy your curiosity as well as some time to get to know each other 😉
See you there! Love 💙