Once a vibrant source of community, the comments section is now seen by many publishers as, at best, a necessary evil. Recode, Mic, USA Today and other large publishers removed their commenting section last year.
Once a visible source of community, the conversation around important issues takes place on social networks and other forums. What is the best way for a publisher to interact with these communities?
We'll hear from three people that work at companies that host these communities and learn about how best to work with them and why they are an important source of engagement.
• Noam Cadouri (https://www.linkedin.com/in/noamcadouri) - Business Development at Reddit (https://www.reddit.com)
• Andrew Courter (https://www.highly.co/by/andrew) - Product Design at Highly (https://www.highly.co)
• Tony Hue (https://disqus.com/by/tonyhue/) - Product Marketing at Disqus (https://disqus.com)
• 6:00pm - Chit-chat, food & drink
• 6:30pm - Introductions and panel discussion
• 7:30pm-8:00pm - Network and hangout over more drinks
Some topics we'll be discussing:
Incoming traffic from networks are welcome but inconsistent. What are some best practices when working with your community that would help generate awareness of my site?
Mobile is becoming the primary way people read the web. What challenges does that present to a social network and community site? What opportunities?
What metrics do you use to measure the health of your community?
Is monetization different on a community site? Does advertising work differently from a content site?
Are their opportunities for publishers to curate and embed parts of your community on their site? Are their interesting examples to showcase?