Product ideation and design workshop
Who is this for?
Aspiring BA’s or product managers
People currently working as BA or product manager
What will we do?
Hands-on experience of early-stage product ideation. The participants will have the experience of taking a problem statement and designing a product that solves it, in a structured manner using tried and tested techniques in industry.
How we will do it?
We will walk through the five stages of product ideation and design, and implement concepts on the example problem as we proceed.
Empathy maps and personas
Define the need
Prototyping and usability testing
At the end of the workshop, participants will have learnt to take a problem and convert it into a product idea, and validate it.
About design thinking:
Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternate strategies and solutions that might not be instantly apparent with our initial level of understanding.
Registration: 9 am – 9:30 am
Workshop: 9:30 am – 1 pm
Lunch: 1 pm – 2 pm
Note: Please carry a Government Photo ID card to enter Brigade Nalapad centre. The first 25 attendees to report at the venue will receive ThoughtWorks goodies. Thanks