Past Meetup

The Art of the Peaceful and Parallel Entrepreneur

This Meetup is past

3 people went

Location image of event venue


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This event is free for members & guests but pre-registration is required

There is implied violence in the way we talk about entrepreneurship.
For example:
• We want to identify the target market
• We want to capture our share of the target market
• We want our salespeople to hit our targets
• We want to fight our competition
• We want to slash our costs
• We want to crush it with our campaigns
• We conduct boot camps to train our new talent
• We carefully monitor the burn out to ensure that our startup is not moved to the graveyard
• Potential investors want to kick the tires as part of the due diligence

Ask any startup professional and they will talk about burn out, stress and the fact that it is brutal out there. They talk about (lack of) balance and the sacrifice they are making to make a difference.

There IS an alternate way.

In this talk, Rajesh Setty will share the lessons learned on the path to become a peaceful and parallel entrepreneur over the last six years. A bit of background first - Raj began his “real” (real because he failed in his first attempt in 1992) entrepreneurial journey in 2000 when he bootstrapped a services company and grew it successfully over the next six years. After that, he was instrumental in founding several companies (partial list ( In parallel he published a few business books ( He has been teaching courses for entrepreneurs at the Founder Institute. He also teaches an invitation-only online course called “The Art of Leverage (”

Raj will share a few practices that have helped me to do more with less (in terms of time, money and other resources). He will share specific mindsets that have increased his leverage to help him build companies, write books and teach courses for entrepreneurs.

While Raj considers himself as a lifelong student of the craft and in no-way preaching people to be parallel entrepreneurs, the lessons he will share will surely change the way you look at your startup. If you are aspiring to be an entrepreneur, it will change the way you prepare to be one.

6pm: Registration & Networking
6:45pm: Program
8:30pm: Close


Although driving is an option, the building happens to be very accessible via public transit.
BART/Muni (lite rail): Get off at Civic Center station.
Nearby Muni Bus Lines: 6, 9, 9L, 21, 71, 71L

If you do decide to drive, here are your options for parking.
1. Under the building. The garage closes at 7PM. You will be able to exit the garage after this time, but you will not be able to enter. You must pre-pay the attendant $20 who will park your car for you. If you leave after 7pm, you will get your keys from security at the front desk in the main, Historic Lobby.
You can only access this garage via 10th street which is a one-way going south. The entrance to the underground lot is between Market and Stevenson. The entrance to the garage will be on your left and is called Market Square Parking.
2. Street parking. By 6PM, the meters shut off, and parking is free! Have at it!
3. Outdoor parking lot. There are two Pay-to-Park lots at Polk Street and Hayes, before you hit Market Street. They are both located on the west side of Polk Street.

When you arrive, you will see the main entrance marked by 3 glass doors. Do not enter through these doors. Instead, walk to the first set of glass doors about 20 yards from the front entrance of this main/Historic lobby.
Enter through these doors and there will be a check-in table waiting for you. Check-in and obtain a visitor pass from security. Finally, proceed to the elevators which will take you to the 4th floor.
Once out of the elevator, locate the green exit sign and walk towards the passageway. Make a left, and Runway will be before you!

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