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In 2008 a group of data savants hailing from the biggest digital darlings came together with one simple mission: to make marketing easier and more effective for brands and to give consumers a unique and relevant online experience. They founded Rocket Fuel Inc. Come hear from our My Story speaker Abhinav Gupta, Co-Founder and VP of Engineering at Rocket Fuel, on how he and his team turned Rocket Fuel into the leading provider of artificial intelligence advertising solutions. These solutions transform digital media buys into self-optimizing engines that learn and adapt in real time—all the time—to exceed advertising goals from awareness to sales
Today, Rocket Fuel is the fastest growing advertising-technology company in Silicon Valley and was named the 4th Most Promising Company on the 2013 Forbes Most Promising Companies in America. Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and Japan. Customers use Rocket Fuel's Advertising That Learns ® platform to achieve brand and direct-response objectives in diverse industries from luxury cars to groceries to retail. Rocket Fuel currently operates in 19 offices worldwide and trades on the NASDAQ under the ticker symbol "FUEL. Over 500 of the world’s leading brands rely on Rocket Fuel to power their display, mobile, video, and social-media initiatives. And we’re just getting started.
About Abhinav Gupta
Abhinav Gupta has built a career as a truly insightful technical mind focused on delivering huge value for massive-scale systems—ones with transactions reaching one thousand times the NASDAQ trading volume.
Prior to co-founding Rocket Fuel, Abhinav was an engineering director at Yahoo!, where he led the development of their next-generation behavior-targeting platform. As a founding member of the behavioral targeting group at Yahoo!, he helped cultivate a start-up environment, building the team and platform from scratch. He proceeded to win the coveted “Super Star” award—the highest accolade Yahoo! presents to its employees. He also incubated the recommendations platform used by Yahoo! Travel, Real-Estate, Shopping, and Autos, helping to boost Yahoo! Shopping to number one in comScore rankings. Prior to Yahoo!, Agupta was a principal member of the technical staff at Oracle, working on a variety of projects implementing data warehousing and OLAP functionality in the database server. He also worked with customers having terabytes of data, helping Oracle Consulting reach performance goals on key customer projects.
Abhinav holds a B. Tech in computer science from the Indian Institutes of Technology (IITs), and a master’s degree in computer science from the University of Wisconsin. He has co-authored almost twenty patents in the areas of database queries and optimization, behavioral targeting, and web-based user analytics. He also co-authored the paper that won the SIGMOD-2003 Best Paper Award.
For more information contact [masked] or visit My Story Featuring Abhinav Gupta