TDM #34: Capturing Consumer Decision with Data by Christopher Demetrakos

Tokyo Digital Marketers
Tokyo Digital Marketers
Public group

Tri- Edge Ochanomizu Bldg., 10F

東京都千代田区神田駿河台4-2-5 · Tokyo

How to find us

Our location is 3 minutes south of Ochanomizu Station on Hongo-dori. Tri-Edge building entrance is across from the Cathedral. Look for the glass entrance with white tiles. 10F. (Warning: Google Maps shows the rear of the building, not entrance).

Location image of event venue


Hello Digital Marketeers, デジタルマーケターの皆様へ

Our next meetup will be on Thursday, December 5th at 7pm. Please come and join us at our location at Ochanomizu. The event is open to all people interested in Digital Marketing. 次回お会いするの12月5日木曜日午後7時、会場は御茶ノ水となります。デジタルマーケティングに興味がある方ならどなたでも参加いただけます。是非いらしてください。

First time visitors, please read access info at the bottom of the invite.

Speaker: Christopher Demetrakos

The Event イベントの情報
Title: Marketing Sorcery: Capturing Consumer Decision with Data-driven Cognitively Resonant Communication

We see 5000 ads per day, yet less than 3% remember even a single one of them 24 hours later. The new “normal” in marketing will include going deep in consumer psychology. Capturing decision in today’s market requires consumer psychology and data science. Find out how it’s done by Tokyo’s own consumer psychology company.

スピーカー:クリストファー デメトラコス



The Speaker
Christopher Demetrakos has lived in Japan since 1993. He attended Keio University, and spent 13 years at Dentsu HQ in Tokyo, working first on M&A (Publicis, BCOM3), then handled accounts, creative, and strategy for clients like Fox, LV, Coke, Benz and many others. He started Manzanita KK in 2013, Japan’s first consumer psychology-based marketing company.

クリストファー・デメトラコスは1993年から日本に在住。慶應義塾大学在籍後、広告代理店の電通本社にてPublicisとBCOM3のM&Aに携わり、21st Century Fox、ルイ・ヴィトン、コカ・コーラ、メルセデス・ベンツ社等のアカウントを手掛け、クリエイティブや戦略を立案。2013年に日本初の消費者の行動心理学に基づいたマーケティングの会社、Manzanita株式会社を設立。

Schedule スケジュール

• 7PM: Reception Opens
• 7:15: Casual Conversation, free discussions, introductions
• 7:45: Introduction by Jeff
• 7:45 to 8:30: Presentation by our Speakers
• 8:30 to 9:15: More free discussions
• 9:15: Head The Hub for drinks for "Nijikai"

• 7PM オープン
• 7:45 フリートーク
• 7:15 Jeffによるイントロダクション
• 7:45 to 8:30 ゲストスピーカーによるプレゼンテーション
• 8:30 to 9:15 フリーディスカッション
• 9:15 二次会に移動

Location 場所

The meetup will be held in the cafe of Principle-C Agency in Ochanomizu. Offices are on 10F of the Tri-Edge Building. It's a 3 minute walk south from JR Ochanomizu station, or 2 minute walk from the Shin-Ochanomizu North Exit. The building entrance is across from the Cathedral on Hongo-dori. Look for the white floor tiling and glass entrance.

Warning1: Google Maps shows the rear of the building, not the entrance at the front.
Warning2: The building doors will lock at 8pm. If you arrive after 8pm, please wait for the doors to open as people walk out.

注: ここは新しい場所です。ミーティングルームも新しくなっていることにご注意下さい。 集合場所は御茶ノ水のトライエッジビルの10階、Principle-C Agencyです。JR御茶ノ水駅から南へ徒歩3分、新御茶ノ水駅北口から徒歩2分です。建物のエントランスは本郷通りで大聖堂の向かいにあります。白いタイルの床で、ガラスのエントランスの建物です。


Entrance Fee
¥1000 Yen. Just pay at the door.

Drinks Afterwards 二次会

Also, for those that want to stay late for a "Nijikai", most of us will head over to a near "The Hub" bar next to Ochanomizu Station. There you can relax and ask more questions in a casual environment.