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Mobile Web Performance + Adapting for the Times

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Henri H.


We are proud to announce the next meetup. Joining us this time around is an international contingent of speakers from the UK and Argentina - Steve Workman & Maximiliano Firtman, here to discuss all things from mobile web and the important for performance to the need to create for performance, as a real target - all taking place at the fantastic Shopify offices in Toronto.

Mobile Performance.

Many web designers and web developers are not paying enough attention to their mobile websites’ performance. And we as users are paying for that. Lots of mobile and responsive websites have performance problems today, so we believe there is still much room for discussion on this topic. With this talk, Max Firtman hopes to help mobile website creators to understand what things are harming performance and what other things might enhance and promote performance. When discussing performance, we’re also talking about another important metric: conversion. It’s well known that better performance leads to an increase in conversions, and—in the end—that means more money for you.

Adapting for the Times

Responsive design is not a goal, performance is a goal. Follow Yell's journey to a performant website through the eyes of adaptive design and user experience above all else.


Max Firtman (@Firt)

Max Firtman, a mobile and web developer, trainer, speaker, and writer, teaches mobile HTML5 and performance trainings for top companies around the world. The founder of ITMaster, an IT-training company, Max is a well-known professional in the mobile-web community, blogging about mobile-web platforms on and keeping compatibility tables updated at He has written many books, including Programming the Mobile Web (available in a second edition) and the recent High Performance Mobile Web, published by O’Reilly Media. He is a frequent speaker at conferences, including QCon, Mobilism, OSCON, Velocity, Fluent, Google Developer Day, JSConf, GOTO, AdobeCamp, and many other events around the world. Max has been widely recognized for his work in the mobile-web community by Adobe Community Professional, Microsoft IE User Agent, Nokia Developer Champion, BlackBerry Elite, and more.

Steve Workman (@Steveworkman)

Steve Workman is the UI technology lead at Yell, the UK’s yellow pages, making sure you can find and choose a local business faster than you can flick through a book. Steve is an organiser of London Web Standards, an advocate of web performance and web standard best practices, helping developers make the web better for everyone.

Join us for another great night of research and discovery. Tell a friend and bring another. Let's all advocate performance culture. We hope to see you there.

Your Toronto WebPerformance meetup group: @TOWebPerf (

Henri @HenriHelvetica (

Barbara @bbinto (

80 Spadina Ave. 4th Floor · Toronto, ON