Online fraud is rampant -- from fake Facebook accounts, to fake Instagram followers, to fake Youtube views, to fake ad clicks. It's hard to believe anything is real any more. But how do fraudsters continue to get away with these scams?
Join Augustine Fou, a leading ad forensics expert, to see examples of digital ad fraud and roll up your sleeves for an interactive fraud hunting workshop -- where you help find the fraud by looking at analytics.
This workshop covers a range of skills that are useful to anyone analyzing web and mobile data.
ABOUT THE PRESENTER
Dr. Augustine Fou is an independent cybersecurity and ad fraud researcher who helps clients identify and remove fraud impacting their marketing campaigns. He is an industry-recognized thought leader in digital strategy and integrated marketing. Dr. Fou was the former Chief Digital Officer of Omnicom’s Healthcare Consultancy Group, a $100 million agency group serving pharma, medical device, and healthcare clients and served as SVP, digital strategy lead, at McCann Worldgroup/MRM Worldwide. Dr. Fou taught digital strategy at NYU's School of Continuing and Professional Studies and Rutgers University's Center for Management Development. He started his career in New York City with McKinsey & Company.
WHO SHOULD ATTEND
Anyone interested in web or mobile analytics or want to learn how experts find insights from massive amounts of data. Digital ad forensics provides a great platform to showcase analytics and problem-solving skills. For large brands, millions of dollars of advertising spend are at stake.
ABOUT YOUR ORGANIZER
Principal Analytics Prep is a leading data analytics bootcamp in New York City. We have provided training and career coaching for both STEM and non-STEM people seeking to start new careers in data science and advanced analytics. Our programs offer a small-group, hands-on, collaborative learning environment, supported by a faculty of hiring managers with 10 years+ of practical industry experience. To learn more, visit our website: https://www.principalanalyticsprep.com