Influencer Marketing 101: Running a Campaign from Start to Finish (and Beyond)

Triangle Marketing Club
Triangle Marketing Club
Public group


223 S. West St. · Raleigh

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9th Floor - We will try to have an intern stationed at the elevator to help you get to the event.

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Ever seen a company leverage an "influencer" and wondered why they choose that person?

Join us in January to learn what you need to know on Influencer marketing from Jessie Butner. Specifically:

* How to determine if influencer marketing fits into your company's marketing plan for 2019?
* How to identify the best influencers for reaching your target audience and business goals.
* The step-by-step process for managing influencer campaigns.
* What KPIs are the most important when reporting on influencer collaborations and how to collect those.
* How to maintain relationships with influencers for successful campaigns.

Jessie's Bio:

Since 2013, Jessie has launched influencer campaigns and developed blogger networks for a wide range of brands including well-known household names in the B2B, B2C, and entertainment industries. Currently, she works at Go Fish Digital, where she heads up the Influencer Marketing division. With a background as a creative content marketer, she brings a unique angle to influencer marketing campaigns for her clients. Jessie has also been a featured speaker at top influencer conferences around the country including SIMPLY LA and ConnectHER media.

Social links:
Twitter -
LinkedIn -

More details forth coming