WordPress Meetup - WPTW
The WordPress Meetup is hosted at The House, a co-working space for creative businesses in the center of Tunbridge Wells.
This month we will be talking about InBound Marketing - "a strategy that focuses on attracting customers, or leads, via company-created Internet content, thereby having potential customers come to the company rather than marketers vying for their attention."
We are joined by Inbound Marketing consultant Jonathan Rawlins.
Jonathan has worked both within industry and for an Inbound Marketing Agency. He now spends his time analysing salary data (and occasionally doing a bit of Inbound Marketing).
Talk 1: An introduction to InBound Marketing
• What is Inbound Marketing
• HubSpot (the founder of Inbound Marketing)
• Mautic – the “free” version of HubSpot
• A case study
• Where is Inbound Marketing Going
Talk 2: How we can integrate Inbound Marketing with WordPress
• Inbound now - A Wordpress Plugin