UCD Bristol 17 - The power of brand in CX design

This is a past event

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Framework co-working

35 King Street · City of Bristol

How to find us

Framework is on the north side of King Street, next door but one to The Bristol Old Vic theatre and opposite the Famous Royal Navy Volunteer.

Location image of event venue


Doors: 18:30 (Pizza, beer, soft drinks)
Talks: 19:00 (Prompt start)
Curfew: 21:00

What and where:

We will be at Framework co working space - 35 King Street, BS1 4DZ. As usual, we've got you covered with pizza (thanks to our sponsor Pizzarova!) beers and soft drinks.

*UCD Bristol is organised by Natural Interaction and People For Research*


The talk: The power of brand in Customer Experience design

When it comes to designing brilliant customer experiences, “easy” is increasingly just table stakes. This session will explore how, in addition to meeting customer needs, applying a brand lens to CX can result in a more memorable and effective CX design and strategy, by ensuring that the customer experience delivers on the brand’s values and promises.

The speaker: James Reece

Passionate about delivering value and meaningful change for organisations through human-centred design, James has 18 years of experience in designing effective experiences for clients, such as The Welsh Government, M&S, South West Trains, BMW Group and the BBC. He has won a Gold Webby Award and a place on the BIMA 100 list for ‘UX & Service Design’. James is currently a Service Designer at Sparck, a strategic design consultancy who work with ambitious organisations to deliver growth by designing business strategies, products and services.