UCD Bristol 19 - Privacy by design: a panel discussion

This is a past event

32 people went

Framework co-working

35 King Street · City of Bristol

How to find us

Framework is on the north side of King Street, next door but one to The Bristol Old Vic theatre and opposite the Famous Royal Navy Volunteer.

Location image of event venue


UCD Bristol started 2019 with a talk from Lon Barfield on Privacy by Design (pictured above). The talk sparked a lively Q&A session and is a big topic in the design world for good reason. We have invited Lon back to be on a panel with Rita Cervetto, David 'Sheff' Barker, and Maria Santos to discuss some of the key themes of the talk.


Doors: 18:30 (Pizza, beer, soft drinks)
Talks: 19:00 (Prompt start)
Curfew: 21:00


What and where:

“User privacy is the new facet of the user that needs to be considered during the UX design process.” Lon Barfield

Following the enforcement of GDPR a year ago and some high profile news stories in the last year about companies taking advantage their control of user data most people now expect a higher level of respect for their personal data.

Themes that will be discussed include:
- Addiction by design – Whose responsibility is this and how can we move forward?
- Privacy as a modern concept – How is this interpreted in design? Privacy means different things to different people, how do researchers/ designers /companies interpret this when building products?
- The future of privacy – Lon proposed a model where users are rewarded for sharing their data and further control is given to the user, how practical is this? Is there a shift in companies toward this model or are they mostly still just paying lip service?


Our panelists:

Lon Barfield - Simpleweb Studio Block

A computer scientist and design thinker, Lon Barfield has research, industry & start-up experience and is a lecturer and author. After joint degrees in Computer Science and Physics and a Masters in Computer Science he went on to work at the CWI: Holland's National Research Labs, co-founded the internet start-up General Design and worked on UX at Hewlett Packard Labs as well as a number of universities; Bristol, TU Delft, Utrecht, OU, UWE, City University, University of the Arts London and the Manchester Metropolitan University. During his most recent contract at Simpleweb Studio Block he worked on technologies and issues in the distributed ledger space, including Self-Soverign Identity and Privacy by Design. He is a review editor for the journal ‘Frontiers in Blockchain’.

Rita Cervetto - Ovo Energy

Rita Cervetto is a designer, specialised in Service and Visual design. She uses a human-centred approach to help teams gain clarity and tackle the right problem. Previous projects include helping NHSBT decide what blood donation centres should look and feel like to lower donor's anxiety, designing a repeat prescription service around the patient with Well Pharmacy and doing a service design audit with the Co-op's Insurance team.

Rita currently focuses on helping OVO Energy create the energy platform of (the more sustainable) future, whilst keeping Fridays for up-skilling herself or others (where as a consultant, she delivers tailored sessions on design tools).

David 'Sheff' Barker - Immersive Labs

User experience professional with over 10 years experience working with agencies and in-house teams. Utilising an evidence based, iterative approach to problem solving, he helps organisations deliver successful digital solutions. Currently UX lead at Immersive Labs, a cyber security learning platform.

Maria Santos - People for Research

Maria Santos is the Digital Marketing Manager at Bristol-based user recruitment agency People for Research. Between tweeting and blogging, her role also includes overseeing data protection at PFR, aiming to set the standard for GDPR compliance in the user recruitment industry. Before moving to the UK and becoming a GDPR geek, Maria worked as a journalist and freelance copywriter, mainly writing about FinTech and innovative technology.