UI/UX Design meetup is coming back on June 6th at WeWork (Yanping Lu). The topic of this meetup is BEYOND THE SCREENS -- From brand strategy to nonconscious customer behavior.
Our first speaker Nick Anson will share his insight on brand strategy development, from research to strategy formulation, and how those strategies link into creating a powerful brand experience throughout the customer journey.
Second speaker Anthony Tham will talk about how customers' nonconscious mind guides their shopping decisions. And he’ll be covering the WHY, HOW and WHAT of tapping into the brain, as part of the research that he reckons is imperative in putting the “Human”, in Human-Centred Design.
「COMMUNITY NEWS 」 This year's UI/UX Conf China (2018.uiuxconf.com) is happening Sept 1-2 in Shanghai, don't forget to reserve your seat!
7:00-7:30 Check-in & Social Networking
7:30-7:40 Intro & Community news
7:40-8:10 Talk 1 & FAQ
8:10-8:50 Talk 2 &FAQ
8:50-9:10 On-stage recruitment & Lucky draw
Talk1: Boosting user experience through brand strategy
Speaker: Nick Anson, Ex-Brand Strategy Leader at Interbrand China
Nick previously led Interbrand’s strategy consulting team in Greater China, where he worked with clients to help grow their brands and business.
Before joining Interbrand, Nick was Asia-Pac Director of Strategy and M&A for the LIXIL Group, where he was responsible for all aspects of regional strategy across the corporate and product brand portfolio. He led $4.5 bn in M&A deals, primarily through the acquistions of American Standard Brands and Grohe AG.
Prior to LIXIL, Nick spent ten years with PwC Strategy in China and the US advising clients on growth, operations, market entry and M&A strategies.
As a consultant, Nick has developed strategies for clients such as: Alibaba, Huawei, SAIC, Didi Chuxing, Cheetah Mobile, MengNiu, Wrigley-Mars, Philips, Samsung, GE, GM, Ford, Daimler, Volkswagen, P&G, Bayer, Hilton Hotels, Migros, UBS, Tyson Foods...as well as many others.
Originally from Detroit, USA, Nick has been based in China since 2003 and speaks business fluent Mandarin. He graduated with undergraduate and graduate degrees in business from Michigan State University.
Nick also volunteers as the Marketing Committee Vice Chair for the American Chamber of Commerce in Shanghai.
Talk2: Adding (Neuro)Science to Magic
Speaker: Anthony Tham, Executive Creative Director of Publicis Worldwide Shanghai
Obsessed in affective human-centric creativity: Anthony believes in creativity that is truly user and client centric. Ideas that solve business problems, fulfill people’s unmet needs, improve societal conditions.
Armed with a pluralistic array of specialty skillsets (such as psychology, neuroscience, digital, tech etc.) he had acquired through his lifelong involvements in the creative industries, he aims to create a dent in this planet we call home.
His 2018 New Year resolution detailed an intricate (albeit delirious and ludicrous) grand plan to create a mashup field of “psychoneurobehaviouraldigitaladvertising”. Maybe a better name is needed.