Past Meetup

Jaime Levy: UX Strategy & Why It Matters @Venturous | 用户体验战略与实践

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Price: $9.00 /per person

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User experience (UX) strategy requires a careful blend of business strategy and UX design. This keynote presentation by Jaime Levy will introduce lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.

Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this keynote applies simple-to-advanced strategies that you can use in your work right away. It includes business cases, historical context, and real-world examples so you will gain different perspectives on the subject.

• Define and validate your target users through provisional personas and customer discovery techniques

• Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value

• Focus your team on the primary utility and business model of your product by running structured experiments using prototypes

• Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

Jaime Levy for over 25 years has been a pioneer in the creation of innovative digital products and services distributed on disk media, mobile devices, the Web and iTV. Currently she runs a User Experience Strategy and Design consultancy based in Los Angeles. Her practice caters to startups and enterprises that are open to practicing "lean" principles for transforming their business concepts into sustainable and scalable online solutions. Jaime is also a part-time college professor teaching a graduate level course called "User Experience Design and Strategy" at the University of Southern California (USC) in the Viterbi School of Engineering.用户体验(UX)战略是商业战略和用户体验设计的巧妙融合。Jaime Levy 带来的本期演讲将向你介绍轻量级的战略制定方法和工具,帮助你和你的团队打造多设备的创新产品,做用户想用的产品。

不论你是创业者,UX/UI 设计师,产品经理,还是内部创业团队,本次演讲包括了从简单到高级的,你可以直接应用于工作的策略。它包括了商业案例,历史背景,及真实案例,你可以学到不同角度的知识。

• 速用户画像和客户开发技术,来定义和验证你的目标用户

• 竞品调研分析,来探究高度竞争的市场和提供价值的机会

• 用原型进行系统性的实验来让你的团队专注于产品的主要用途和商业模式

• 将用户行为映射到有意义的指标,来设计提升粘性的用户体验“漏斗”

Jaime Levy,

逾 25 年一线创新数字产品从业经验,从光碟、移动设备、网站到 iTV。现在她在洛杉矶经营一家用户体验策略和设计咨询公司。她服务于创业公司和愿意遵从“精益”原则转型的大型企业,把商业模式转至可持续、可扩张的线上模式。Jaime 也是高校教授,在南加州大学(USC)维特比工程学院教授研究生课程《用户体验设计及策略》。

感谢 Venturous 为本次活动提供场地。关于 Venturous:

Venturous是一家根植中国,全球视野的“CEO商业智库与智能网络”,由多位中国著名企业家与投资者创立。公司赋能商业领袖成为行业首领,通过服务个人成长,战略提升,全球投资完成。

Venturous智能网络现在有800多位企业领袖与专家分布硅谷,北京,香港,伦敦,新加坡等地,覆盖网络,媒体,电信,健康,金融等行业。

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