UX Belgrade Meetup #5 - UX Magic

UX Belgrade
UX Belgrade
Public group
Location image of event venue


Once again we are ready to rock! This fall UX Belgrade presents you a little bit of magic to spice up your workflow.

Huge thanks to Tradecore for support, to make all of this happen.



► 18:00h - Gathering

►18:10h - 18:40h - How to Create an Investment Application for Ordinary People? (No really, how?) // Valentina Filipović - Tradecore

While it is an ever-growing industry, investing is still considered to be reserved only for brokers and crypto enthusiasts. Even though more people are getting interested in it, the technology behind all the shiny crypto coins, the stock market, and forex investment are complex. This uncertainty along with not-so-user-friendly interfaces is off-putting for most people. This is the story about how our team is trying to remove those hurdles and enable everyday people to engage in asset trading and investing.

Valentina is a UX/UI Designer and Illustrator with several years of industry experience under her belt. She has explored and participated in a variety of projects and has currently found her home in the world of investment and cryptocurrencies. Devoted to finding new ways of making a user’s life easier, Valentina always aims for an ideal balance between aesthetics and simplicity.

►18:45h - 20:00h - Design by Magic: Applying the Techniques of Magic to User Experience Design // David de Léon - inUse

Have you ever wondered what techniques stage magicians use to manipulate your perception? Or how they influence the choices made by audience volunteers? The chances are that you have not considered is how handy those skills would be for a UX designer. What might you achieve with your design if you were better able to manipulate perception and behavior? In this talk, David draws out the connections between magic and user experience design and teaches principles that you can apply to user experience design.

David de Léon is currently Director of Design and Innovation at inUse, one of Sweden’s premier design consultancies. He previously worked a decade for Sony and Sony Ericsson with usability, design, and innovation. He has a Ph.D. in cognitive science and has taught and lectured about design for academia as well as industry. David is also an amateur magician who specializes in psychological illusions.

►20:00h - 21:00h - Networking, with some magic involved


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☞ Important notice: Please RVSP with "Yes" only if you are really coming to the meetup. We have just 100 reserved seats for the talks.