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Join us for a discussion with author Kim Goodwin of Designing for the Digital Age: How to Create Human-Centered Products and Services.
Get the book here: http://www.amazon.com/Designing-Digital-Age-Human-Centered-Products/dp/0470229101
Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users.
Alan Cooper says
"I’ve no doubt that this will become the most dog-eared, annotated and worn-from-many-readings volume in your library."
Jared Spool says:
"Kim is one of the brightest minds in the world of user experience design. Her work on Goal-Directed Design and persona development has set a standard."
Don't miss it!