The User's Journey live via gotowebinar, Wednesday 4/27 at 6:30pm PST

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Join us April 27th at 6:30pm PST as we talk with author, consultant, speaker and educator, Donna Lichaw. We'll be discussing her book, The User’s Journey.

About the event:

If you are new to our book club, or format is simple. We read a book over a given month then at the end of that month we bring on the author in a virtual event to share addition insights and answer any questions you may have regarding the book.

During the event we will be taking your questions over twitter @UXBCLA ( and having Donna answer those for you during the event.

GoToWebinar link:

About the book:

Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

About Donna Lichaw:

Author, The User’s Journey

Donna Lichaw guides startups, non-profits, and global brands in optimizing their digital products and services by providing them with a simplified way to drive user engagement through impactful storytelling. As a consultant, speaker, writer, and educator, she utilizes a ‘story first’ approach to help teams define their value proposition, transform their thinking, and better engage with their core customers.

Recognized as a thought leader in storytelling and customer engagement strategies, Donna has presented as a keynote speaker and delivered her Storymapping Workshop ( at design and technology companies and conferences in the US, Canada and Europe. She is on the adjunct faculty at the Interaction Design MFA program at the School of Visual Arts and has taught courses at New York University, Northwestern University, Parsons the New School for Design, and General Assembly. Her new book, The User’s Journey (, a guide to using story architecture to build products that people love, has garnered early praise from leaders in user experience, content strategy, marketing, and product development.

Donna works and resides in Brooklyn, New York with her partner, Erica, their crooked dog, Ralph, and doe-eyed, pointy-eared cat, Gizmo. You can find her on Twitter @dlichaw ( and on the web at (

What others are saying:

“You’ve heard the term storymapping before. In this detailed, tactical, and delightfully illustrated book, Donna Lichaw takes a different spin on how to bring the story of your product to life. Drawing from her days as a screenwriter, Lichaw deconstructs products into the stories they tell their users. Citing example after example from popular digital tools, Lichaw clearly illustrates how to bring the customer through various points of engagement, highs, lows and finally moments of delight. And how to do it using only Post-its and markers. If you’re working through customer journeys, experience mapping, and other ways to coalesce your team around your product’s story, The User’s Journey offers a fun, interactive way to build that narrative collaboratively to achieve great results.”

Jeff Gothelf, Author, Lean UX

Tweet us @uxbcla with questions or comments!