Chett Rubenstein and Joshua Beach from InsightXM (http://www.insightxm.com) will join us to discuss data analytics for the events industry. The events industry creates a huge amount of data, including registration, marketing, event apps, booth scanning, RFID/BLE, 1:1 meetings and social media. The people putting on these events usually have neither the time nor the capability to do much with all this data, and the golden nuggets buried within go largely unmined. Chett and Joshua will discuss the challenges they faced, and how their UX process resulted in a pivot that fundamentally changed the way that users engage with their company.
Chett Rubenstein is the CTO and co-founder of InsightXM, where he brings over 35 years of experience creating scalable software solutions and a passion for both data and UX.
Joshua Beach directs Product Management and Product Marketing at InsightXM, where he leverages his background in design, mathematics and data analytics to create UX that turns the complex into the sublime.