***Please note our new location is at the General Assembly location on Broadway, 4th Floor***
WW (formerly Weight Watchers) may be 55 years old, but it has become a tech-enabled, data-rich, science-led powerhouse. Data and analytics now flow throughout all member touchpoints, including app and in-person, to create measurable improvements in their program, brand, and their members' lives.
Michelle Glaser has built an analytics team and practice at WW by working closely with product and design to make data-driven decisions for product changes and improvements. Michelle will share how her team also coordinated with all areas of the organization from engineering to marketing to finance. Come hear about WW's transformation and how you can apply lessons they learned to your organization.
Michelle Glaser is an analytics leader who has built the analytics team and culture at WW. She is an epidemiologist turned analyst who has a passion for numbers that enables her to effectively build and drive global analytics strategies at WW. She excels at translating ambiguous business needs into actionable problems and identifying the right methodologies to address them. Her passion is helping WW employees use analytic results to drive decision making and improve the business. As a lifelong athlete she knows the dedication and strength it takes to complete any challenge.
- Pizza and socializing begins @ 6:45
- Talk begins @ 7:00 followed by Q&A
- A little extra socializing after the event