Picking colors for a UX design project can be frustrating. Whether you need to adapt to an existing brand guideline, or pick a scheme for a new product, the color selection process can feel daunting. The options appear limitless. Adjusting one of the colors inevitably changes the balance. In addition, color preferences are subjective and it can be difficult to articulate the choices you made.
In this workshop, we will make balanced color palettes to answer specific design objectives, practice explaining the reasoning behind the decisions we made, and use physical paper swatches as an alternative to a digital process.
Who’s this workshop for?
This workshop is great for UX designers - beginners and advanced practitioners alike. It will also serve to improve the understanding of color as a powerful tool for engineers, graphic designers, and design thinkers of many professions.
Things you will learn:
• Why colors can mean different things to different audiences
• What to prepare before you begin color selection
• A step-by-step process for selecting colors that work together and support your goals
• Best practices for fixing or refining the color palette
• Make solid color decisions quickly
• Learn a repeatable, goal-oriented process to “solve” the colors for any project
• Build confidence to support and articulate your decisions
• A reasoned approach to color choices
• Tips & tricks for refining color choices
UX East is organized by DockYard
DockYard (https://dockyard.com/design-consulting) is a cross-platform interface design and development company based in Boston, MA. We’re hired to design, development, and project manage for clients of all sizes making impact in both public and private sectors.