How to Sell UX: Why UX Delivers Better Results

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Details

This month we are exploring the topic of the 'Selling the value of UX'. Organisations are beginning to review their design maturity when it comes to building digital products. However, many UX designers still face pushback while trying to explain the business value of UX. Our speakers are Colman Walsh, CEO & Founder of UX Design Institute and Alexander Kruck, Senior UX Designer with Genesys. They will be discussing the value of UX.

Colman Bio:
Colman started working as a UX designer in San Francisco in 1999.
In 2013 he founded UXTraining.com, a specialist provider of
classroom-based UX training programmes. Four years later he
established the UX Design Institute, which has a broader remit to
deliver in-depth UX education and certification. The UXDI’s goal is
to bridge the global skills gap in UX design, and to provide a
career pathway for UX designers.

Alexander Bio:
Born in Gelsenkirchen, Germany, Footballtown in 1977. Married to a woman, who was born in the derby football enemy town Dortmund. Moved with his wife and four kids after three and a half years from the UK to Ireland.
Most challenging was helping to transform an insolvent health institution to a Spa, in the nowhere of Dithmarschen, Germany. Most exciting was building an innovation department from scratch introducing Design Sprints for the digital European, logistics market leader, TimoCom, Düsseldorf, Germany. Most frightening was realising at Rentalcars.com, Manchester, UK, that veteran design approaches no longer work and only the experiment counts. Now at Genesys, Galway, Ireland, helping building bots with character and hearts.

Filip Bio:
Filip is the founder of the new digital marketing "agency" in Galway called Honest Marketing. Site: https://honestmakreting.ie He has worked in a few digital agencies before in Ireland and decided to go on his own with a new concept. He will be talking about digital marketing, the relationship between UX and digital marketing & SEO and how to use digital marketing to sell UX better.

What will happen on the evening:
As per all of our Meetups, the first hour from 7-8pm is learning from our speakers, the 2nd hour is pizza and drinks and the opportunity to speak to other like-minded people interested in Design for Technology.

What is the €5 charge for:
We're just a group of people interested in sharing knowledge, and because we don't get sponsorship, we suggest €5 per person to put forward for the pizza, drinks, sweets and stationery! You can pay on the night!

Where is it:
This month we're in the super cool Portershed in Eyre Square.