Past Meetup

Gerry Leonidas: "Putting words in front of eager eyes: type for global audience"

This Meetup is past

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Details

Doors open at 7pm (join us for - free - drinks!)
Talks start at 7.30pm.

Putting words in front of eager eyes: type for global audiences

Good UX requires great typeface design. There, I've said it.
Texts are the inescapable common denominator of, well, pretty much every interaction. So, how are fonts made, what makes some better than others, and how should you choose amongst the thousands of options? (And, yes: do we need more?)

Gerry will give you some insights into the small community of international type developers who rely on a combination of design skill, technical expertise, and research in languages and documents to create the fonts that live in our devices, or stream through our online services. His talk will include a few nerdy bits, some important points about the global market, four work-saving shortcuts, and at least one swipe at academics.

About Gerry
Gerry Leonidas teaches and researches typography and typeface design at the University of Reading. He supervises MA and PhD research, and lectures widely. He runs knowledge transfer projects, consults on publication and typeface design, and organises events. Gerry is the Director of the MA Typeface Design, and the TDi summer course; both are global reference points for type education, and if you’ve red something on a screen recently, chances are you saw the work of his graduates.

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