(This is our last event of 2018. Make sure you come! :)
The Lost Art of Task Modelling, by Jesmond Allen, freelance UX consultant
Task models are a simple, yet incredibly powerful, design tool. I’ll talk about getting started with task modelling, and how a task model can influence design. I’ll include practical examples from the world of e-commerce and look at some common interface problems that can be attributed to poor task modelling. I’ll also look at the psychology behind task models and show why they matter so much to designing effective services and interaction flows.
Jesmond is a skilled design team leader and UX expert, who has worked in digital design since 1995. She is a freelance user experience consultant, helping clients shape their digital strategy and build design teams.
Previously, she was at internationally-renowned design consultancy cxpartners. In her 11 years there, she moved from user experience practitioner to Head of UX. Jesmond is co-author of the practical UX manual, Smashing UX Design: foundations for designing online user experiences. She has a passion for evidence-based design and loves the innovation and excellence that putting people at the heart of the design process produces.
7.00 - Doors open (join us for drinks and networking with friendly peers)
7.30 - Talk starts
8.30/9 - End