“Mission Impossible: user research on B2B and other secret projects”
By Liz Parham, Lead User Researcher
Liz has been working in UX and user research in the UK, Germany and Spain for over a decade. This has taken her into many different types of teams, offices, sectors and organisations. Fascinated by human behaviour and how technology can enhance human life, if and when the humans are interested, Liz is driven to find ways to work smarter. However, success looks different in different places.
This talk is a result of reflections on that experience.
Why is user research in some environments harder than others?
What are some of the obstacles that block UX research from getting off the ground?
How can this impact your career choices as a user-centred practitioner, as well as business success?
Only by having a conversation around user research needs, expectations can we move forward and find success.
Let’s clear the way!
7.00: Doors open (join us for drinks and networking)