- Alana Matos on "UX at The Economist: Lifting the curtain"
UX at The Economist: Lifting the curtain What happens when you try to implement a modern-day UX process at a 177-year-old newspaper? In this talk, we’ll explore how The Economist is moving from print-first to digital as a way to connect with and reach new readers. We’ll be looking at the role of UX design & research in creating meaningful touch-points with audiences – by examining the sometimes messy, unexpected process of understanding the person on the other side of the page. About Alana Alana Matos is a UX Designer & Researcher at The Economist in London. She's been working in the field of digital product design over the last five years, working with startups and large organisations across industries such as healthcare, education, finance, and media. She loves all things user experience, human behaviour, and Taylor Swift. You can find her on the internet at amatosdesign.com.
- How to create your digital experience strategy - Simon Norris Nomensa CEO
-- The talk: How to create your digital experience strategy Great experience differentiates savvy, leading organisations. And yes, delivering great digital experiences can be hard, but it’s near-to-impossible without a strategy. So where do you start in creating an experience strategy? Do you focus on training, analytics, management buy-in, testing, infrastructure, or just getting everybody on the same page? How does your organisation become capable of delivering great experiences? In this presentation Simon will talk about a new model for understanding your experience capability as an organisation, and how you create an experience strategy that focuses your ongoing efforts in the right places. -- About Simon Norris, Founder &CEO at Nomensa - Experience Strategist, Global Speaker & Thought Leader An experience strategist, Simon has inspired and transformed numerous organisations, strengthening their connections with their audiences and increasing user engagement. His understanding of technological advances and behavioural psychology alongside his business acumen allows him to guide people to think differently and create and implement future-proof strategies that make a measurable difference. Simon is one of the most respected thinkers in his industry, having been involved in ‘digital’ and UX since 1995 and has played a fundamental role in shaping it. Combining his background in human psychology, biology and cognitive science alongside cumulated insights gained over the past 25 years he also established one of the largest independent UX agencies in Europe. Simon calls what he does ‘Humanising Technology’ and this is also primary proposition of Nomensa. As a thought-provoking futurist and invigorating keynote speaker on how technology and human experiences should have a symbiotic relationship, Simon’s high-level thinking and in-depth research and whitepapers amplify future visions and inspire audiences to be present and prepared for the changing commercial opportunities ahead.
- You’ve got this! A workshop to tackle the challenges we face as UXers
This will be an interactive event ran by the organisers where we will get a chance to do some serious problem solving together. We plan to run a workshop to identify, discuss and hopefully generate some ideas and solutions to the challenges that we face when trying to effect successful UX.
- A designer journey - from the advertising industry to UX design.
Description: As an Art Director in the advertising industry, my role was to think creative early morning to late night. As long as it adhered to the planning strategy, the sky was the limit for the big clients with the big budgets. From a small and clever idea to big productions - the creative team’s objective is to catch people’s attention. To do our best to convince our target audience THIS is the product they just have to buy. At some point in my career, it felt wrong and I started to search for a new career path. UX design was the perfect answer - instead of persuading people to buy products they don’t need, it felt right to help design digital products. Working for the right companies that create positive products (sometimes products that make a change for a better world!) would enable me to shape products in a way that makes them better, more useful, intuitive and fun to use. But does shifting to UX/UI design in a tech company means no more creative thinking? Not necessarily. In my talk, I will review the differences between creative thinking and process in these industries and the similarities. Bio: Reut Leibovich Blat is a Lead UX/UI in Kudos Innovations LTD - Research communication and engagement platform, helping researchers to accelerate the positive impact of their research in the world. With a wealth of experience as an Art Director in big advertising agencies located in Tel Aviv, Israel. As part of a creative team, she played a key role in nationwide campaigns of clients from the food, fashion, and retail sector.
- Immersive Healthcare: Applying VR and 3D gaming technology to patient education
Cognitant is on a mission to help people understand and take control of their health. The world’s population is growing and we are living longer. Healthcare services around the world are struggling to meet the needs and demands of the 21st Century. We need the tools to manage our own health in order to avoid unnecessary complications and reduce the impact of ill health. To do that we need to be better informed about our health, diseases and treatment. Everyone has access to an overwhelming volume of information online, but how do we know what information to trust? Cognitant enables people to understand their health and treatment in two ways: 1. Health information in 3D 2. Healthinote: trusted information recommended by your doctor Rick Knowles (CTO) and Becca Sharman (Business Director) will walk us through the history of VR, VR in healthcare, and will demonstrate their patient-user journey and how they designed it.
- Biases and Effects in User Research – Don't Believe Everything You Think
Details If you are talking with customers and users, you could accidentally be tainting the customer insights you bring back because of cognitive biases and psychological effects. Informed business and design decisions need accurate customer insight to feed design intuition. However, it’s not as simple as “talk with customers”. If you’re not conscious of biases and effects, your interactions could lead to false information and misleading conclusions. Design and business decisions made on this contaminated information increase product development costs and could result in lost revenue. Having confidence in the wrong information defeats the whole purpose of connecting with customers and users, and it might be worse than not talking to them at all. In this humorous awareness talk you’ll learn the most common biases and effects to look out for when connecting with customers and users. Identifying them, and preparing to avoid and mitigate them, will help you have a more successful project. How you gather information makes a difference. About Darren Darren Kall is the senior director of UX at Sophos. Before Sophos, Darren was cofounder of Specific Clarity, and worked at Microsoft, AT&T Bell Laboratories, Lucent Technologies, LexisNexis, and IBM. He was a US representative to the standards body of the UN’s agency for information and communication technologies. He has degrees from Dartmouth College and Rutgers College. He holds 11 US patents, 6 international patents, and has 172 patent citations. Darren is based in Dayton, OH, and when he isn't creating better UX, he is a husband, a dad, a beekeeper, a sculptor, and a painter. ____________________ 7pm - Doors open (join us for drinks and meet friendly peers) 7.30pm - Talk starts 8.30/9pm - End
- Creating Space through Silence – The Art of Listening.
Ajara I. Pfannenschmidt - Web Craftswoman helps us to create space through silence.... Silence is such a rare occasion that we often don’t know what do with it when it occurs. We have probably all experienced moments when a conversation or a meeting room full of people suddenly goes quiet. This can be a precious moment - sharing silence creates more space within and without. But most of the times we soon start to feel uncomfortable. The stillness seems to get louder and silence is ringing in our ears. A strong urge arises to fill the void with words. Being comfortable with silence in any meeting, interview or client brief is an expert collaborative behaviour. It helps developing and deepening our listening skills which will lead to a more effective way of communication. Knowing when to be quiet also opens up space for quieter people in the team. Looking into User Research as an example, we will identify key moments when our insecurities take over and we try to take control through talking. By bringing more awareness into our behaviour, we can increase the quality of the experience for the participants and the results of our research. We explore ways of being present and creating space which allows everybody to relax and communicate in their own voice. About Ajara Ajara has been designing and developing digital and analog products for over twenty years. As a freelance interdisciplinary Web Craftswoman she is collaborating with businesses of all sizes to support growth and expansion. Having spent some years in India meditating, the practice of silence, presence and listening is an integral part of her work and life. Opening silent spaces and sharing them with others brings her quiet joy -------- 7.00: Doors open (join us for drinks and networking) 7.30: Talk & Questions 8.30/9: End
- Kelly O’Connor, Product Owner, Dominos
Kelly and Nicola work for Domino’s Pizza and will be talking us through how to build a partnership between product owners and UI & UX teams. They’ll be explaining how to create an open environment for the two to work together to build products that exceed customer and business expectations. Also, where this relationship can fall down and how you can learn from these experiences to build solid teams. Domino’s sold over 1 billion pizzas in the UK and Ireland last year and are currently working on some exciting new innovations, which Nicola and Kelly will share. Come and join us on August 7th at UX Oxford to hear ‘a slice’ of what happens at Domino’s. 7.00: Doors open (join us for a bit of networking and cold drinks) 7.30: Talk starts 9.00: End
- Liz Parham, Lead UX Researcher on “Mission impossible: User re...
“Mission Impossible: user research on B2B and other secret projects” By Liz Parham, Lead User Researcher Liz has been working in UX and user research in the UK, Germany and Spain for over a decade. This has taken her into many different types of teams, offices, sectors and organisations. Fascinated by human behaviour and how technology can enhance human life, if and when the humans are interested, Liz is driven to find ways to work smarter. However, success looks different in different places. This talk is a result of reflections on that experience. Why is user research in some environments harder than others? What are some of the obstacles that block UX research from getting off the ground? How can this impact your career choices as a user-centred practitioner, as well as business success? Only by having a conversation around user research needs, expectations can we move forward and find success. Let’s clear the way! ---- 7.00: Doors open (join us for drinks and networking) 7.30: Talk 8.30/9: End
- Travel Glue by Josh Hillier, Senior Product Designer at Booking
Using transport abroad can be a stressful and confusing experience. Whether it is orchestrating family transport from a foreign airport, a language barrier and no clear directions, or some of your familiar go-to methods of travel, simply don't exist in a territory. Josh will give an insight into how at booking we're beginning to tackle the world of transport, with the notion of a connected trip. How we're surfacing travel content to aid our passengers' trips, with the aim of making booking travel simple and straightforward. Bio: Josh Hillier is a Senior Product designer Booking. His focus is on creating products that help alleviate anxiety when it comes to travelling aboard, so our users can focus on what's important; experiencing the world. --------------------------------------------------------------- 7pm - Doors open (join us for drinks and meet friendly peers) 7.30pm - Talk starts followed by Q&A 8.30/9pm - Wrap up, Pitches, End