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Ethnographic Studies - the Art of the UX Ninja

Ethnography is a qualitative research method that is used to explore the interaction of people with in a cultural or setting. It is sometimes just called field studies.

Borrowed (ie stolen) directly from social anthropology Ethnography is often an underused technique in UX circles.

The output on these studies can to a written report or a graphical representation or even a visual journey.

This really is a skill that appears easy at first, but is difficult to master as it's mainly about observing and documenting efficiently.

The seed books for November 2012 are:

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  • Sham C.

    Definitely some good points about mental note-taking and subsequent analysis.

    November 12, 2012

  • Sean G.

    A debate for another time!

    November 12, 2012

    • Gary B.

      Big thanks to the 3 people that did turn up.. they learnt a lot..

      2 · November 12, 2012

    • Jonathan S.

      Great Meetup. One of the best! Thanks Gary!!!

      November 12, 2012

  • Gary B.

    Adrian and Sean who am I going to debate with now!!! ;)

    November 12, 2012

    • Ashley A.

      Sorry, not me either, stuck at soccer training with my boys.

      November 12, 2012

  • Jesse Y.

    Howdy folks! I'm new to the group and just curious about the reading list in the instances of multiple books such as this one. Do members usually buy/read them all or is it ok to maybe pick one I fancy and go from there? The last thing I want to do is rock up ill-prepared...

    October 12, 2012

    • Gary B.

      Well sometimes like this month there are three GOOD books, in fact I could have lists about ten for this topic. Some months there is only one book as it is a good summary of the topic.

      October 12, 2012

    • Gary B.

      Writing Ethnographic Fieldnotes is good for learning "how to do it" - if you are starting out I recommend this one.

      November 1, 2012

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