Past Meetup

The Lean UX Promise

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LeanUX, the integration of the depth of UX with the quick feedback of agile development as taught by Jeff Gotthelf, Will Evans and others, comes with the promise a way to integrate the insights of UX into delivery in a Lean and agile way. The newest school is driving it further by additionally integrating LeanUX principles and thus validated learning - also called the scientific principles.

With this flavor we start at the beginning of the value chain, by identifying and then validating the right problems to solve. How can we successfully transfer the insights we have to our organizations? How do we deal with invalidations of ‚ideas‘ from our clients or bosses? What are the chances of validated learning in UX? What are risks of LeanUX? Is this applicable in my environment?

Markus Andrezak will give a short introduction on the topic and we will have lots of time for discussion and Q&A.

Markus Andrezak is the founder of überproduct (, a Berlin based product consultancy. He works for the Internet since the mid 90s and has worked on many high revenue, high impact products. He speaks at many national and international conferences, amongst those Lean UX NYC and has cooperated with Will Evans and Tomer Sharon.

19:00: Networking
19:30: Welcome & Intro
19:35: Presentation by Markus Andrezak
20:15: Open discussion

*This presentation will be in English

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UX Salon Conference
February 10-11, 2015 in Tel Aviv

Whether you are a startup, a technology company, or a student, UX Salon offers a great opportunity to learn the latest trends in User Experience Design. This year the conference theme is “The creative Toolbox“, we will examine practical and inspirational tools for our day-to-day work.

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