Mental Models in the User Experience

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A mental model is an explanation of someone's thought process about how something works in the real world. It is a representation of the surrounding world, the relationships between its various parts and a person's intuitive perception about his or her own acts and their consequences. Mental models can help shape behaviour and set an approach to solving problems and doing tasks.

In this session we will learn the importance of mental models when designing experiences and understand how to apply them in our day-to-day work.

Shay Ben-Barak (@ShayUXD ( is a freelance ( experience strategist and senior usability expert. For the last 15 years he is leading projects from the early inventive stages of understanding the users' needs, throughout the process of concept design, to the detailed interaction design and visual design. He is experienced with mobile devices, legacy applications and web applications, and he was involved with development of consumers apps as well as complex systems (e.g. financial, medical, ERP and C4I systems) for professionals. Shay is also a UX mentor at the Google Campus TLV which is a pro bono publico activity of mentoring startups and entrepreneurs in their initial steps towards their very first UX prototype. Shay owns a master's degree (M.Sc.) in cognitive science from the Technion and his master thesis about Mental Models was published in chapter 5 in this book (

18:30: Delicious Snacks & Coffee / Networking
19:00: Welcome & Intro
19:05: Presentation: Shay Ben-Barak
20:00: Open discussion about Mental Models

*This presentation will be in Hebrew


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