Tomer Dvir will speak about the CEO perspective of leading and nurturing a UX culture from day one of starting a company and throughout the life cycle of the product. Tomer will also share the mindset of recruiting young 'design talent' strait from college, and how to train and nurture these young employees to deliver top notch designed products. Tomer Dvir is the CEO of Soluto.
Irit Averyanov will speak about the product manager perspective of bringing the UX team and the development team to common grounds and holistic work processes. Irit has been a product manager in Kontera, LivePerson and Kasamba.
Amiel Shapiro will speak about initiating a UX mindset within a big organization, which has traditionally avoided investing in usability because customers had been perceived as tech savvy. He will talk about how he led the change in the organization's perception of customers resulting in a mindset that puts usability in focus. Amiel is system architect and UX leader at Imperva.