Past Meetup

Storymapping products

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Time to hit the books again... well, the book.

This time round, we're looking at The User's Journey: Storymapping Products That People Love by Donna Lichaw.

Rosenfeld Media have once again come through with a fantastic 30% discount when ordering through the Rosenfeld Media store. (Please note this discount will bring the book in at a significantly lower price than certain high profile online stores :)

Head to and use the code BFSJAN30 for your 30% discount.

And we're delighted to say that author Donna Lichlaw will be joining us by video for a Q&A session during the meetup, so be sure to bring a question or two.

Bookclub has made a donation to Donna's selected charity - Doctors Without Borders. If you would like to add your support, you can find full details here:

About the book

Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome.

Jeff Gotthelf (Author of Lean UX) had this to say: "If you’re working through customer journeys, experience mapping, and other ways to coalesce your team around your product’s story, The User’s Journey offers a fun, interactive way to build that narrative collaboratively to achieve great results."

Read excerpts, FAQs and more at the book's microsite (

Come along with your own experiences and insights, meet some new faces, and join in the discussion, whether you have read the book or not. Or just sit back and listen.

We'll be meeting in the Belfast offices of Puppet, who are sponsoring the evening's pizza and refreshments.

Thanks to @rosenfeldmedia and @puppetize for their support. Look forward to seeing you there!