Designing with purpose

UX Belfast
UX Belfast
Public group


Big Motive

64-66, Upper Church Lane · Belfast

How to find us

Big Motive are in the iconic flatiron building - just a short walk from the bandstand at Victoria Square.

Location image of event venue


We're following some very special recent meetups with another great night of design conversation.

Steve Vassallo is general partner at Silicon Valley venture capital firm Foundation Capital, and previously a design engineer at consultancy IDEO.

Drawing from his years as an IDEO product designer and his own experiences launching, running, and investing in startups, 'The Way to Design' is a book for entrepreneurial designers who want to know what it takes to start a company, and for non-designer entrepreneurs and executives who want to understand how to make design a core value of their business.

Airbnb's cofounder, Joe Gebbia, calls The Way to Design, "the first practical and inspirational guide for designers who want to create positive change in the world."

'The Way to Design' is a FREE resource, available as a PDF ebook, as an audiobook, and as a website:

To thank Steve for his time, we'll be making a donation to his chosen charity, which we will promote on the evening.

We also have some great local content to share with you:

ESTHER: Ailís McCaul & Carol Rossborough
ESTHER is a an amazing local startup, currently in beta, which facilitates pocket-to-pocket giving. Ailís and Carol will offer some more background on the company's purpose, along with some insights on how design has helped the shape of the business along the way. Find out more at

Stephen Shaw, Big Motive
Stephen is Design Director at Big Motive, with a hugely accomplished history working with startups and enterprises to help them take an entrepreneurial approach to customer problems through adoption of design thinking. You can view the work of Stephen, and the rest of Big Motive, at

Venue information
We'll be meeting at the offices of Big Motive for the evening, in the iconic Flatiron building off Victoria Street in Belfast. Numbers will be strictly limited, reserve your place early!

We'll see you there :)