Beyond words: Using content strategy for better UX

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ThoughtWorks Brisbane

127 Creek St · Brisbane City

How to find us

Lifts and entrance to the building close to the public at 6pm. Please call the ThoughtWorks office or send us a message if you are unable to enter the building.

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Details

To begin the second half of the year, we're welcoming Sally Bagshaw for a presentation on how we can use content strategy for better UX. Sally is a leading content strategist in Australia and runs the Brisbane Content Strategy meetup. The talk that she'll be sharing with us was given at Web Directions Design last year, so we're in for a conference quality treat :)

Join us for an insightful evening with Sally and our amazing Brisbane Design community :)

About the presentation:
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We know an important part of creating a great user experience is getting the right information to the right person, at the right time. And a clear content strategy provides the framework to make this happen. But did you know that content strategy can help with more than words? It can embed empathy into your service, architect content systems that will deliver the experience you design and build robust teams with the right skills to sustain digital products.

In this session, Sally will share some practical advice about other ways a content strategist can help with your projects, plus give you tips on incorporating content strategy into your own UX toolkit.

Who is this for:
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- UX Designers
- Product Designers
- Content Strategists
- Business Analysts
- Marketing

Our speaker:
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Sally Bagshaw

Sally Bagshaw is a leading Australian Content Strategist working at the intersection of content, UX, technology and information architecture to produce customer-centric, content-driven digital products. She has worked extensively across a wide variety of industries and counts some of the big names in government, retail, superannuation, higher education, banking and publishing as her clients. She is also a regular public speaker and has taken the stage in Brisbane, Sydney, Melbourne, Warsaw, London, Denver and Minneapolis to present her ideas on content,

LinkedIn: https://www.linkedin.com/in/sallybagshaw/
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Agenda
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5:30 - 6:00 pm Chill and drinks
6:00 - 6:15 pm Intro and housekeeping
6:15 - 7:15 pm Speaker presentation
7:15 - 7:30 pm Announcements and Design events
7:30 - 8:00 pm Network and chill

Thank you to our sponsors
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ThoughtWorks Brisbane