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UXPA2014 Submissions Close this Friday!

From: Marcella M.
Sent on: Thursday, January 30, 2014 2:42 PM
"What's my motivation?"

It's a cliché we attribute to tormented, struggling method actors. So what does it have to do with UX?
Behind every well-designed product, there are a lot of motivated people. Shareholders, executives, product managers, developers, business analysts, designers, accountants, administrators - and some amazing UXers. And yes, customers. And what motivates all of these different people? Profit, power, fear of failure, a need for social belonging, a desire to make the world a better place - one dropdown menu at a time. 
At this year's UXPA conference, we'll be exploring these ideas. We'll all leave with a better understanding of the different types of motivation, how to determine what anyone's motivation really is, and how to ethically use that knowledge - ultimately to create products and experiences that make people's lives easier, not harder.
Submissions are open now through 31 January and revolve around 5 topics:

  • Tools & Techniques – What tools and techniques do you use to uncover the motivations of your end users and stakeholders?
  • Design Psychology – Since we understand so much about cognition, how do we use that knowledge ethically and effectively to encourage people’s actions? Does it matter if it’s for their own good?
  • Service Design – How do customers’ motivations change across channels? How do we craft each channel's experience to match those motivations?
  • Career Development – Why do we keep doing this work? Why and how do we keep learning and improving?
  • UX Strategy – Can UXers influence a company’s long-term vision? How?

We hope you'll find your motivation to be part of UXPA 2014. Submit a proposalReviewothers' submissions. Attend the conference. Sponsor the event. 
Questions? Don't hesitate to write us at [address removed].


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