Past Meetup

UX for startups – how to get it right

This Meetup is past

55 people went

Location image of event venue


Launched a product but not happy with the user experience? Built an MVP but design was an afterthought? Have a web or mobile app but the design doesn't 'pop'? Have no fear, The UX Café is here. This (our first) event is a chance for you to pitch your UX problems, with our panel of experts on hand to give you guidance and advice.

At each event we plan to have a guest speaker with a UX focus, and to kick things off who better than group organiser Laurence McCahill from Spook Studio, who'll talk a bit about how this group came about and to share his insights on how startups can get started with UX (and what to avoid!).

Our Panel:

Davide Casali, better known as Folletto, is a user experience designer and startup advisor with a hybrid background in design, psychology and technology. During his 11+ years of professional experience he has designed consumer and enterprise services for more than 2 million people in different markets worldwide. He has a few active projects in the mobile space: Baker a framework to publish in HTML5 on iOS and WideNoise, a environmental crowdsourced monitoring app now choosen as part of a European consortium.

Stephen Hellens is a user experience consultant, currently contracting at The Guardian. Previously he worked at LBi, the world's largest independent marketing and technology agency. He designed award-winning solutions for National Grid, Barclays and Turkcell. His last role at LBi was the redesign of Lloyds TSB's public website. His interests include technology, business model disruption and topic maps. He is looking forward to becoming a father later this year.

Laurence McCahill is a digital product designer and co-founder of Spook Studio with more than 10 years experience. His approach to design is geared towards early stage startups – he loves designing technology to help solve real world problems and helping entrepreneurs to realise their vision. He's a strong advocate of lean UX and writes a popular blog ( on lean. His clients include the Department of Health, Glaxo SmithKline, London 2012 and many tech startups around the globe. He is founder of UX Café, Lightbulb to Launch and Personapp (, a tool for creating quick user personas.

If you'd like to pitch your specific problem and get feedback on the night then email [masked] with a link to your product and a one-liner about the key issue you're hoping to address. We'll choose a selection of these to present on the night.

Here's the current line-up:

6pm Drinks & networking

6.45pm Laurence McCahill (Spook Studio) introduces the panel and talks about 10 common UX mistakes startups make (and how to avoid them)
[masked]pm Pitches and panel feedback
[masked]pm Questions, networking, close

Hope to see you there!