Next Meetup

The Psychology of Design
The Psychology of Design Welcome back to The UX Crunch! We'll be exploring how to design better products by understanding the behaviours and emotions of our users. We'll be joined by: Dr Nick Fine - Lead User Researcher @ The Home Office Sabrina Duda - User Experience Researcher @ Experian Data Quality UK Dr Emmauelle Savarit - UX Research & Digital Strategy Director @ Analyse Concept Alistair Somerville - Sensory Design Conultant --------------------------------------------------------------------------------------------------------------------- TICKET ONLY EVENT Purchase your ticket here: To attend our events, we require you to buy an advanced ticket – Please make sure you purchased a ticket to secure your place! Price includes entry to the event, plus drinks (Beers, Wines, Soft Drinks) and food!! Important lease note - tickets are NON-REFUNDABLE, so please do not purchase a ticket if you are unable to come as we have limited seating and have to purchase the correct amount of food and drink. --------------------------------------------------------------------------------------------------------------------- THE DIGITAL SHOWCASE We are revolutionising the way in which Digital Creatives network and improve their knowledge of the field. We host a range of monthly event’s in collaboration with leading companies in the UK, showcasing case studies and knowledge. Each event is totally different, and collaboration is the key to our success. We are always looking for new partners, so please get in touch for more information on how to get involved. After listening to your feedback and comments we are trying to increase the quality of content. To facilitate this, we have divided our community, offering both Senior and Junior networking events. Through this, we hope our events will be tailored to each designer, no matter what your level of experience! We are continuously trying to improve and evolve our event, so please help by completing our feedback form after. Our tickets always sell out within days, with over six thousand people now subscribed to our events on and to our mailing lists. Keep up the good work guys and watch this space for some huge developments in our events offering! :) --------------------------------------------------------------------------------------------------------------------- OUR PARTNERS Become ( Become are a global recruitment agency specialising in all things digital and creative. With expert teams in London, Manchester, Sydney, Melbourne and Hong Kong, they are have been established as a business in this sector for over 20 years and have seen the impact of the digital revolution on their clients, spanning all vertical markets. Be sure to reach out to their specialist consultants at the event and check out the Become website, as it's regularly updated with new opportunities. If you'd like to open a conversation, reach out directly now to speak with Jamie ( or Emily (! Usabilla: ( The digital landscape can be overwhelming. Unpredictable, ever-changing, and advancing faster than ever. So, how can you make sure your company stays ahead? Usabilla decided to come up with a solution! The idea was simple. Empower organizations to become truly customer-centric by listening to what consumers need. How? By collecting targeted, contextual feedback. RED Academy ( Red are a leading digital media, design, marketing and technology school, with campuses in London, Vancouver and Toronto. They are tackling the digital skills gap here in London, to get the next generation of UX designers work ready. To find out more book a free career coaching session ( with RED and find out what they could do for you! Skills Matter: ( Skills Matter was founded to help drive innovation in software engineering by bringing smart and creative developers together to learn and share new skills, discover emerging technologies and evolve practices and ideas. Skills Matter are our host venue for this event, so be sure to check out their SkillsCast recordings (film/code/slides) ( of thousands of talks held at Skills Matter, or jump straight to our upcoming courses (, conferences (, and meetups ( in the year ahead. --------------------------------------------------------------------------------------------------------------------- THE EVENT Tuesday 27th February 2018 @ Code Node, 10 South Place, London, EC2M 7EB Welcome back to The UX Crunch, where we are exploring one of the most fundamental aspects of Experience Design. For every experience designer, new or long-standing, understanding the principles behind human behaviour and incorporating them into your design process is vital. In this event, we'll be discussing how behavioural psychology influences the way we research for and design products for our end users. We will be exploring how by conducting research which unearths particular human behaviours and by understanding their emotional triggers, we can design products with a more rich, seamless experience and which foster trust, work properly and maximise the potential of users returning. On Tuesday 27th, The UX Crunch will be joined by three great designers and psychologists, each utilising their backgrounds to research for and design more engaging products. All talk details are below! With space for 100, we would like to invite you straight from work. With doors opening at the earlier time of 6pm, introductions starting at 6.20 and talks starting at 6.30pm, please aim to arrive on time! We've got some great talks lined up, offering excellent case studies too, so please book now to avoid disappointment. Hiring managers are welcome, and if you are interested in hosting or sponsoring an event with us (and would like to get a taste of what we do), please get in touch with Myles McMorrow and we can hold you a ticket! Tweet the event @TheUXCrunch and let’s get the ball rolling! We look forward to seeing you soon!!! --------------------------------------------------------------------------------------------------------------------- AGENDA 6.00pm - 6.20pm: Drinks and Networking 6.20pm - 6.30pm - Introductions 6.30pm – 7.30pm: Intro and Talks 1 & 2 7.30pm - 7.50pm: Refreshments, Pizza & Networking 7.50pm - 9pm: Talk 3 and Panel Discussion/Q&A 9.00pm: Leave venue & head to the pub to continue networking! (TBC which) --------------------------------------------------------------------------------------------------------------------- TALKS & DISCUSSIONS Dr Nick Fine - Lead User Researcher @ The Home Office An introduction to Psychology and UX Psychology is the study of human behaviour. User experience is the practice of achieving optimal interaction between human and computer. Whilst there have been psychologists practising UX from the very start, the two worlds are now coming together. It will have big implications for the way we design products and services, the UX skills market, the UX process and the very practice of UX research itself. In this talk, Nick will give you an introduction to Psychology and what it means for you, the UX practitioner. How do your research to identify behaviour? How do you design for behaviour? How do you design for personality? Does it even work?! Of course, it does, and during the talk, Nick will give concrete examples of how designing for human behaviour helps achieve optimal interaction. Nick Fine is a UX practitioner and has been for almost 10 years, back when UX consultants did both research and design. He holds a PhD and MSc in HCI and a BSc in Psychology. He successfully defended his PhD thesis in 2009, entitled “Personalising Interaction Using User Interface Skins”, where he established both a novel means for establishing personality type from keyboard and mouse usage as well as relationships between design elements (colour, shape, meaning) and personality type. Sabrina Duda - User Experience Researcher @ Experian Data Quality UK What has Psychology to do with design? A lot - everything. Cognitive Psychology, Perception, Emotional Usability – you can leverage all this to create inspiring products. How can we achieve this? It is not easy to integrate UX into agile development processes. But only with researching user groups and discovering their needs and the hidden emotions driving them you can create really successful products. Sabrina has over 20 years of experience in user research, is a trained Psychologist and has specialised in Engineering Psychology and Computer Science. She founded one of the first usability agencies in Germany (, organised the World Usability Day in Berlin from 2005 –2014 boosting the event to over 30 speakers and 800 visitors. Sabrina has worked for ThoughtWorks Ltd in London, Shop Direct Group in Liverpool, Ministry of Justice in London (GDS), and currently for Experian Data Quality in London and is regularly publishing and speaking at events. Dr Emmanuelle Savait - UX Research Director @ Analyse Concept The implication of psychology on the design and product development Psychology is the study of people or groups. It draws an account of mental process, intelligence, motivation, phenomenon, brain process, human interaction etc. Psychological research and its methodology (quantitative and qualitative) allows us to have evidence that supports those studies. Without realising it, theory and psychological approaches are part of our everyday lives (home, work, activities such as sport, performing art). These approaches are relevant from the day we are born to the day we die (child development, health etc.). It is interesting to see the involvement of psychology through the design of a new digital product. A very important psychological aspect of the product development is to understand user needs, behaviours, perception, and how they use the product. Nevertheless, understanding organisational culture, and people that are involved in the product development (stakeholders, clients, agile team members etc.) is also very important to creating a great product. This presentation will look at this from an organisational perspective, how the use of psychology will facilitate the design of a great product. Emmanuelle has a PhD in Psychology, she is a solutions-driven Lead UX, user research and digital strategy specialist working around the globe. Her speciality is to put users and their needs at the centre of her investigation. She uses reliable research methodologies quantitative and qualitative coming from Psychology, HCI, Ethnography, Ergonomics, Human Interaction etc. to collect and analyse the data. Emmanuelle is able to extract important elements in an unstructured environment and develop recommendations based on evidence from research, leading to simplification, prioritization and synthesis of complex ideas. Emmanuelle is regularly invited to speak at conferences and social UX events. She will be talking next July at the Human and Computer Interaction international conference in Las Vegas. She is also currently writing up a book on the A to Z of user research and its incorporation to the product development circle. Alistair Somerville - Sensory Design Consultant Norm is Dead Norm is dead and that’s not a bad thing. User Experience, like economics and marketing, has been trapped by ideas drawn from Social Psychology that are flawed. Breaking free of many of the key ideas of psychology that people accept as true liberates design to create truly global products and services that match the diversity of humanity. This talk draws from new research that is critical of many of the existing models of human behaviour. It’s about understanding there are no Edge Cases, the Normal never existed and Diversity is the foundation for a new way of imagining and building products. Alastair Somerville is a sensory design consultant. He provides expert advice on cognition and person-centered design for both physical and digital products to companies and public organisations (including Google and the Scottish Government). He facilitates workshops on sensory and emotional design for corporations and major conferences, including SouthBy Southwest (SxSW), UX Week, Interaction and O'Reilly Design. He is currently involved in cognitive accessibility projects for public transport in London and design for transcendent user experiences.

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10 South Place, London, EC2M 7EB · London

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UX Crunch

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The UX Crunch is London’s largest user experience, networking events and conferences monthly. User
experience is one of the hottest debatable subjects within the digital world with networking and
learning key to UX professionals keen to develop their careers.

In a contract-heavy market, it’s always great to network with hiring managers and meet potential
connections that could help you secure your next contract. We approach creating networking events in
a unique way, showcasing various companies’ user experience and knowledge by hosting our events at
various venues around London. We aim to create a new phenomenon within digital networking, making
cutting edge events and opening possibilities of collaboration within the UX community.

Our events often offer free drinks and food as well as some of the most inspirational user experience
guest speakers in the industry. We welcome people who are looking to get in UX and find out more
about the area. Recruiters and hiring managers are also welcome and we encourage jobs and
opportunity networking in an ever-changing and evolving industry.

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We are always looking for major companies to host events. Hosting is free, however you will be
expected to provide food and drink for the attendees as well as a space large enough to hold more than
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Hosting an event is a great way of getting exposure to a huge user experience audience. This helps
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social media platforms to demonstrate support for the UX community and you take pride in your
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