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Life on Hadoop: Lessons from Building Large-Scale Advertising Pipelines

Life on Hadoop: Stories and Lessons from Building Large-Scale Advertising Pipelines

Yahoo's advertising data systems have been powered by Hadoop for 4 years.  Come hear about how Hadoop helps solves large-scale data problems at the forefront of the digital advertising industry.

Speaker: Matt Ahrens, Engineering Manager, Yahoo Champaign
  Matt graduated from UIUC in 2003 with a Bachelor's degree in Mathematics & Computer Science.  After working for Motorola for 4 years, Matt joined Yahoo in 2007 as part of the Advertising Data Systems group.  He has been part of the teams that have built out data pipelines for Yahoo's display advertising businesses.

Papa Dels will be served at 6:00 with the talk starting about 6:20 and Q&A to follow.

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  • Raj X.

    Thanks Matt

    February 4, 2014

  • Cameron M.

    Great talk! Thanks to Matt for sharing his experiences.

    February 3, 2014

  • vicky k.

    It was a good informative session!!

    1 · February 3, 2014

  • Joseph Y.

    Matt was great at presenting Yahoo's advertising pipeline.

    1 · February 3, 2014

  • Scott B.

    Our next meeting is tomorrow evening and should be an entertaining and informative talk. Join us at Siebel at 6:00 for pizza and drinks with the talk starting around 6:20.
    This is open to all interested students, faculty, and local tech professionals. See you there!

    February 2, 2014

  • Benjamin H.

    Will there be any web-casting for remote attendees?

    1 · January 15, 2014

    • Scott B.

      Sorry but no webcast or recording for this session. Will try to at least get a recording set up for future sessions.

      January 15, 2014

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