- Creating virtual realities that work
Scientists and artists alike realized long ago that certain senses can combine and provide a Natural Virtual Reality. Looking at the color green, one might hear a high-pitched G note or experience a sense of fear. The number 275 might break into a 3-dimensional landscape 5 feels closer, 7 feels higher and 2 feels further. The letter “C” might always feel associated with the color red. “Synesthesia” has been studied for many years, and been mimicked by famous artists, musicians and poets. How about thinking Synesthetically in the Digital Product Design? The well-known Design Stages of Empathizing, Defining, Ideating, Prototyping and Testing can be enriched by looking at the product or process from its “emotional” aspects, which in turn might enhance creativity and help make the interfaces even more intuitive and easy to use. About our Speaker: While being involved in many spheres of IT in her past experiences: from Design & Development to Project Management & Product Ownership, Anya brings emphasis on the User Experience as a priority in decision-making. Never satisfied with either strictly technical (dev) nor pure emotional (Visual Art), UX has become a perfect blend of requirements gathering and analysis, information architecture formation, and the user-centered hands-on design principles. An advocate of constant self-training in professional spheres, she is also a professional Fine Artist (www.anyagerasimchuk.com), with a twist of a Piano education from a 10-year Musical School in Saratov, Russia. Although Wild-life Adventures and Culture Travelling, rigorous hiking and long-distance swimming amongst the other solo sports has always been a must-have during the typical vacationing, the most important emphasis for Anya is the family. Dragging kids to the exhausting long wild-life trips and even the family relocations to other continents, has always been an exciting and a rewarding experience for the whole household, after the tiredness has been forgotten, of course. Anya currently leads the team of UX designers for GE Aviation Digital.
- UE Holiday Drinkup
Let's take a breather from our Holiday craziness to celebrate a great year in the Cincinnati UX community. No topic or talks, just excellent beers and good cheer. Can't wait to see you there! Your first drink is on the house courtesy of our generous sponsor, Fusion Alliance! About Our Sponsor: Established in 1994 in Indianapolis, Indiana, Fusion Alliance is highly regarded as an enterprise solution provider, delivering the practical insights, engaging customer experiences and human-driven technologies that transform the way our clients do business. We are a one-stop, data-driven business transformation firm with big-picture expertise across strategy, digital, data, technology and cloud. We partner with companies to formulate a technology-based strategy that aligns with their business goals. We then deploy our expertise across the enterprise in a cohesive, integrated framework. That’s where Fusion excels. We have the in-house capabilities and extensive expertise to deliver it all. That’s why our clients trust us. They know that the solutions we build alongside them are robust, scalable, usable and secure.
- MidwestUX Chicago Read-Out
MidwestUX is the premier UX conference in our region, and has been organized by local communities of practitioners in midwestern cities for the last 8 years. Jessica Schomaker, Senior UX Specialist at Ameritas Insurance, and Sam Uhling, Senior Product Designer at Paycor, recently attended MidwestUX in Chicago. They'll be sharing some key lessons and takeaways with our group, so come join us for a casual chat over some tasty fall beers. PS, both of our presenters are also hiring :) Big thanks to Paycor for the beers, pizza, and support for our community!
- Is Bad Copy Ruining Your UX?
Your user journey includes hundreds—if not thousands—of pieces of microcopy. Error messages. Confirmations. Short instructions. Button text. All too often these tiny bits of copy are created without much thought at all by a harried designer, developer or UX pro. This can lead to messages that make users frustrated, confused or angry. But what if you could make all those little messages add up to a better user experience? This talk will give you concrete tips for creating great microcopy without a content team. And avoiding copy that ruins a user’s day. About our speaker: Michelle Taute is a writer and communication strategist who has helped everyone from scrappy entrepreneurs to Fortune 500 brands make an impact. She’s created content in just about every format, from board game questions for Cranium and a new brand voice for a national retailer to copy for apps, websites, emails, video scripts and more. These days you’ll often find her creating messaging strategies for new product launches. Michelle is the co-author of The Design Activist’s Handbook, and her writing has appeared in USA Today, Better Homes and Gardens, Woman’s Day and others. michelletaute.com
- UX Happy Hour with Alchemy
Hello UX Friends, We're heading to Rhinegeist to sip some beers, talk shop, and network. Your first beer is free of charge thanks to a generous sponsorship from our friends at Alchemy. (Psst... they're hiring!) Looking forward to seeing everyone there! About our sponsor: Alchemy (A P&G Company) is reinventing the way Procter & Gamble reaches consumers by innovating like a startup. Our aim is to build disruptive technologies and business models that give our brands an unfair competitive advantage in the marketplace, and we'd love for you to join us. The work we do at Alchemy reaches millions of consumers every day, and you can join us to be a part of a team that is committed to doing work that matters. Find us at the event, have a chat, and apply at alchemy.codes
- Making the Jump from Design to Product Management
A background in design provides a meaningful foundation for product managers, particularly in today’s consumer-driven software world. Becki will share her experience making the transition from design to product management, and how her team uses a Balanced Team philosophy to deliver quality software and collaborate effectively using lean and agile methodologies. About Becki Becki is a Product Manager at the Digital Experience Center, a software accelerator for Humana. She’s also a coordinator of Louisville’s IxDA, and was co-chair of MidwestUX 2016. She has a background in graphic design and geeks out about the intersection of design and tech. She lives in Louisville, KY with her partner, their dog, and at least one too many cats.
- Beyond Affinity Mapping - Exploring Qualitative Data Analysis
Pick up any book from the UX field: research, user centered design, design thinking…the list goes on and on. You are guaranteed a deluge of cries, pleas, demands and out-right orders to conduct things like interviews, ask questions, take pictures, take videos, talk to users, visit users, observe users, collect data.... To make matters worse, all of these sources give you a plethora of methods for going about this crazy business commonly referred to as qualitative research, ethnography, interviewing, contextual inquiry, participant observation… Fearing for your professional UXer life, you heed these commands, don your social scientist cap and head out into the field like some sort of India Jones to reap piles of data. When you return, joyous with your intellectual burden, a wave of fear comes over you: what the hell do you do now? Well, surely the books, blogs and UX deities have something to say on this… and they do: for all the nuance and reams of advice for collecting the data, they offer a paltry page or two for analyzing it: Affinity Diagramming. That’s right, you basically get to sort it yourself. Well friends, social science offers far more than Affinity Diagramming to analyze qualitative data. In this workshop, I will open the door to this world for you. You will learn how to think deeply about your data, recognize bias, connect with your participants, understand their lives in profound ways and tell their stories. Together, we will explore the methods and science of Qualitative Data Analysis. Buckle up buttercup! It’s about to get nerdy in here! --- Nick Hawes is a Senior User Experience Designer at Fifth Third Bank who works with executives and product owners to create financial products and services that change the game for Fifth Third’s retail, commercial and internal clients. To do this, Nick brings the techniques and theories of the social sciences to the task of experience design. Being a social science geek helps him to guide his colleagues to deeper and more meaningful connections with their end users. While this works out great for his colleagues, it works out even better for the end users who get to enjoy products and services that truly understand and connect with them on personal and individual levels. Nick holds a BFA in Medical Illustration from the Cleveland Institute of Art and a MA in Anthropology from The University of Cincinnati. He is always up for meeting new people and nerding out on applied social science over a good brew or cup o’ jo.