Convert user expectations into revenue - 2 talks that will show you how

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Weston building, 1st floor auditorium

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18:00 Gathering and networking

18:30 Why our third time (launching) was lucky? VIGO Case study

Mor Lavi, CEO, VIGO

When you do it right, luck has nothing to do with it.
Prior to the third launching of our product, we spent quite some time exploring our product, our users and our competition. This thorough process brought us to mind-blowing resolutions that we could now use in order to launch a product that is both different and better.
In the talk we will discuss VIGO's case study as a mean of learning how to perform good research. This kind of research will eventually create a better product, followed by better business for you.

This talk will be in Hebrew

19:15 The war of UX and content - can they actually collaborate?

Omer Milwidsky, Digital Strategist at Leumi Card, by day. Marketing content blogger at Redefine (, by night.

In this fast evolving competitive world, the challenges that brands are facing vary. The users' demand grew higher and greater, and they now expect uncompromising UX and content that is made just for them. The secret is combining creative story telling with advanced technology.
How do you make the right content, made specifically for your user, using the exact platform?

This talk will be in Hebrew

20:00 Estimated end of event

The event is sponsored by: