New social media platforms are emerging every day and as they do, our audiences are becoming segmented even further. Keeping up-to-date with the trends on each platform can be exhausting. Plus, trying to nail down the algorithm to optimize growth can be almost impossible as there are more than 60 versions of Facebook in the world right now.
So what can we do as business owners?
Let's take a step back before social media ruled our world. Back then, marketers and advertisers relied on sound psychology to drive their messages to their consumers. If we build our social media strategies around human interactions and the triggers that make us tick then we can focus on what really maters and optimize for sustainable growth.
Join us as we dive deep into our consumers values, content strategies, and much more.