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What we're about

This group is for anyone interested in conversion rate optimization.

Conversion rate optimization (CRO) is the method of creating an experience for a website, mobile app, or landing page visitor with the goal of increasing the percentage of visitors that turn into customers or make a transaction that leads to revenue.

If you're into online marketing, web operations, e-commerce, mobile app development, A/B testing (also called split testing) or conversion strategy then you belong here.

If you use A/B testing tools like Optimizely, Maxymiser or Visual Website Optimizer (VWO) then you too belong here.

At VanCRO meetup you'll discuss testing methods and experiences while connecting with avid A/B testers and get some great optimization ideas!

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