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Net Tuesday December – Group Buying And Google Analytics Goals

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Elijah van der G.
Net Tuesday December – Group Buying And Google Analytics Goals


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DOORS: 5:30pm
DURATION: 6:00 - 7:30pm


You’ve probably heard about Groupon, the daily deal site that offers discounts if a minimum number of purchase commitments are made. They’ve already got 18 million subscribers and are continuing to grow rapidly. But did you know that Groupon evolved out of the social-change focused online community The Point?

+ How can nonprofits and social entrepreneurs make use of Groupon and Groupon-like sites?
+ What’s the best way to structure the deal?
+ Is it right for you and your organization?

Join panelists Annalea Krebs of ethicalDeal and Chris Mathieson of the Vancouver Police Museum as they share their experiences from both the business and client sides of the relationship.


Eli van der Giessen rips apart the David Suzuki Foundation’s recent action alert and uses it as a case study to demonstrate how to use Google Analytics goal-tracking and link tagging to measure which traffic sources are most useful. Which group is more likely to complete an action? Email subscribers or Facebook Like-ers?


A special thanks to our venue sponsor W2 Community Media Arts.


CHRIS MATHIESON is the Executive Director of the Vancouver Police Museum, a self-funded charity that has seen incredible growth (from 3000 to 25,000 visitors a year) over the last five years, partly by being unafraid to take small risks in social media and other emerging technologies.

A few additional notes from Chris:

“- We’ve offered two Groupons since they launched in the Vancouver, one for museum admission and one for our “Sins of the City” walking tour. Both offers were very carefully crafted to benefit us while minimizing our risks, something some companies don’t seem to be doing. Both were significant successes for us, but only because we were thoughtful about what we were doing. (We hope…)”

ANNALEA KREBS is a passionate social entrepreneur whose vision and energy to
build a brighter, more sustainable future inspires those around her. She believes that business can be a powerful force for change, and loves companies that are built to make the world better. For Annalea, ethicalDeal is an opportunity to introduce more people to sustainable businesses, products & services.

Prior to founding ethicalDeal, Annalea managed the sales, marketing and community relations for various social enterprises and green businesses including:, Values-Based Business Network, Organic Islands Festival & Sustainability Expo, ICE Promotions and the Canadian Social Entrepreneurship Foundation. Annalea holds a degree in Commerce from Royal Roads University, a Diploma of Technology from BCIT and is a graduate of Leadership Vancouver.
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