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Net Tuesday March: Applications of Location-Based Services

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Hosted By
Elijah van der G. and Y


Have you recently "checked-in" or fought for "mayor-ship" at your favourite restaurant or retail location? With Yelp Mobile, Foursquare, Gowalla, Facebook Places and more, there has been a surge of Location-Based Services (LBS) applications in the last couple of years. In a survey by Microsoft, over 51% of the respondents said that they have used LBS, and industry experts have predicted that the space will garner over $14 billion by 2014. However, everyone always asks – Why should we use LBS? Why should we check-in?

For Net Tuesday’s event in March, we will be focusing on the technology of LBS and exploring its different applications beyond just checking-in. We have lined up an exciting panel of speakers including Crystal Henrickson, Marketing Director of Yelp; McElroy Flavelle, CEO and Founder of Compass Engine; Parveen Kaler, Director of Development at; and Remy Kozak, COO and Founder of echoecho mobile. Come join your fellow tech enthusiasts for a night of networking and idea-sharing with leaders in LBS!

This event is proudly sponsored by W2 Community Media Arts.


Agenda (with approximate times)

5:15pm to 6:00pm Doors open. Networking begins. Bar available.

6:00pm to 7:30pm Speaker sessions

7:30pm to 8:00pm Q&A panel (Bring your questions!)


Speakers & Session Topics

“Yelp Mobile and the Land of Local” - Crystal Henrickson, Marketing Director of Yelp

Yelp is an online and mobile urban city guide that helps people find cool places to eat, shop, drink, relax and play, based on the informed opinions of a vibrant and active community of locals in-the-know. The site was founded in 2004 and its users have written over 15 million local reviews across 8 countries. In early 2010, Yelp launched a check-in functionality for its mobile application that have been recognized as a serious competitor to other LBS platforms. With mobile applications continually on the rise, businesses can benefit from how-to-Yelp-tips. In her presentation, Crystal will arm the audience with information on how to position their organizations on mobile and share case studies of local business owners who are utilizing these tools.

About the speaker: Crystal joined Yelp in March 2009, as Vancouver’s first Yelp Community Manager where she helped educate business owners on how to jump into online conversations and brought the online community together offline by hosting remarkable local events. In her current role, she oversees all marketing efforts for Canada, which includes a rapidly growing team of Yelp Community Managers across the country.

Yelp: (

Follow Crystal: @yelpcanada

“Location is Fun” – McElroy Flavelle, CEO and Founder of Compass Engine

McElroy Flavelle will be talking about how he leveraged Location-Based Services for gaming – think Farmville meets Foursquare. Compass Engine is a local Vancouver start-up that claims to build the world’s best location-based games. They recently launched Bounty Island, a game of discovery where players unlock new tropical island maps and dig for lost treasures by checking-in to the world around them. While Bounty Island players dug for virtual gold, the game already generated revenue within hours of its launch on the app store!

About the speaker: McElroy really likes games. A lot. He also likes the Internet. He used to work at EA and a number of design consulting shops before breathing life into Compass Engine.

Bounty Island: (

Follow Compass Engine on Twitter: @compassengine (

“Mobile dating is fun. Desktop dating is lame.” – Parveen Kaler, Director of Development at

Tingle by Appsocial, is a mobile network that helps you find singles at places in your neighbourhood. The Tingle iPhone app takes all of the best messaging features that users expect in phones (text messages, mail, voice calls) and combines them with location-based features to connect people in the real world. Just this February, Appsocial launched the beta version of in Vancouver. Appsocial was awarded 1st Runner-Up at the Fusion Digital Media + Venture Forum last November.

About the speaker: Parveen has been developing on the iPhone since day one. He used to be in the game development industry, where he worked on games for the PC, XBox 360, Sony PlayStation, and Sony PlayStation Portable. Parveen has been featured on the Georgia Straight, taught a course at BCIT, and presented at DemoCamp Vancouver.

Tingle: (

Follow Tingle on Twitter: @tinglicity

“Speed, Simplicity, Usefulness and Privacy of LBS” – Remy Kozak, COO and Founder of echoecho mobile

echoecho mobile is a Vancouver/LA-based start-up that has solved the challenge of making location sharing with friends and family private, useful and fun. Echoecho was released only in fall 2010 and has already had over 300,000 downloads! Remy will be talking about the current state of location sharing, specifically with the parameters of SPEED, SIMPLICITY, USEFULNESS and PRIVACY in mind.

About the speaker: Remy is one of the founders of echoecho mobile. He started his career as a software developer working on mobile base stations, eventually moving into marketing and operations roles. While he has worked for larger telecom companies including BC Tel (now Telus) and Global, he greatly prefers the rapid pace and unpredictability of start-ups and has spent most his career as a founder or early-stage employee or consultant.

echoecho: (
151 W Cordova · Vancouver, BC
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