UX and CX folks often advocate for improved content strategy and lay the groundwork for improved content in their organisations. But do you really understand what content strategy is, and how it can have the biggest impact in your organization?
Ironically, there’s often very little strategy in what people refer to as “content strategy”. The work being done is either tactical or applied best practice. Now, there’s nothing wrong with either of those things — they’re both quite necessary at times.
But a strategy needs to provide a solution to a significant problem by identifying specific obstacles and opportunities, outlining a guiding vision, and planning for how an organisation will achieve that vision. A content strategy simply does the same thing but uses content and content practices to achieve the goal.
In this presentation, Kathy Wagner breaks out the essential parts of good strategy and provides hands-on, practical advice for making sure your content strategy is strategic.
This session is for anyone in a UX/CX or content-related role who is responsible for developing high-level content strategies (or strategies of any kind!), or who would like to better understand what’s involved.
In this session you’ll learn:
- The three essential parts of good strategy
- How to use a Strategic Content Strategy Canvas to stay focused
- How to put good content strategy into practice in your organisation
- 6:00 to 6:30pm: Check-in and socialize
- 6:30 to 7:30pm: Presentation and Q&A
- 7:30 to 8:00pm: Networking
Kathy Wagner is founder of Content Strategy Inc, Canada’s only consultancy focusing exclusively on content strategy. She works with large organisations to help them make better content by improving their content practices. Whether it’s laying the foundation for a streamlined enterprise-wide content strategy or clarifying the website audience and helping to craft research-based messages, Kathy works closely with her clients to help them be successful, through content.
With previous careers in technical communications and customer experience research, Kathy has been working as a content strategist for over 15 years. She was a founding member of Vancouver's Information Architecture and Content Strategy meetup group, and a contributing author to The Language of Content Strategy. She is a regular speaker on content strategy topics at conferences throughout North America.
Kathy’s goal for 2019 is to help people bring more strategy to their content strategies!
A big THANK YOU to VFS for hosting us!