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Private Internet TV Systems - New Opportunities for Video Content & Marketing

Private TV systems (hotels, gyms, hospitals, companies, etc.) are now providing movies, shows, and advertising content by TV Apps, Internet streaming, and interactive video services. The ability of Hotels, Hospitals, Gyms, and other private TV systems to provide unlimited numbers of programs creates many new opportunities for video content, production, and marketing.

This session is a combination of presentation about new Private Internet TV business model and a demo of an advanced hotel TV system that combines Internet streaming, TV Apps, and television commerce (t-commerce) services - REALLY COOL!

Private TV system owners have two key reasons for updating their TV systems - better guest branding experience and to earn new revenues from advertising, content services, & eCommerce.

Several hotels in Raleigh are installing new Smart TV systems. They need producers of commercials and informational videos, for advertisers and content owners.

Advertising - private TV systems can insert video commercials and graphic ads into program guides, pre-rolls for on-demand selections, and as inserted into movies/shows (interstitial) ads for sponsored channels. Video ads can be provided from video ad networks such as Google's video DFP ad network, YuMe, Adrise and others or they can be obtained directly from advertisers (direct ads tend to earn much more money).

Private TV advertising tends to have immediate results because travelers are looking for information for local activities and services. Examples of local advertisers that can get immediate results include restaurants, nightclubs, and local attractions (such as Adventure Landing or Frankies).

Content - new hotel TV content is a mix of traditional network television and an unlimited number of movies, shows, webisodes, games, information services (weather, travel, etc) along with apps. In addition to providing guests with access to amazing NEW CONTENT sources (specialty programs, international content, webisodes, etc), when guests download and/or signup for games or apps, a activation bonus may be paid to the TV system owner/operator.

t-Commerce (television commerce) - smart TV systems provide the option for viewers buy products and services directly through the television using the TV remote. The sale can be added directly to their TV bill or to other payment accounts. An example is a virtual gift store that allows the guests to by branded gifts and local products that are automatically shipped directly to the viewer. Presenters:

Lawrence Harte, VP Business Development, Roomio TV

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  • Lawrence H.

    Covered Private TV Systems - hotels, hospitals, gyms, bars, and more. Good opportunities for producers to create and distribute specialty programs, local commercials, and business media (local service videos). New earning opportunities for TV system owner/operator (ad insertion and direct sales on TV system). Adding Smart TV capability to private TV systems can reduce cost (remove leased equipment and reduce TV service channel packages), provide a better branded guest/viewer experience. Advertising options include program guide videos (replace movie previews with ads), inserting video ads in independent specialty channels, and pre-roll video ads for information channels (weather, traffic). Hotel guests typically use program guide for 5 min/day. This is ten 30 second commercials which can earn about 1 cent per view - $3/mo. Total ad revenue can reach $10-$15 per month per room. Lew demonstrated how to use a smart TV remote with an air mouse to play apps including Angry Birds.

    December 2

  • Todd B.

    Please see the attached link to some of our past presentations and sales. Your specific product is impressive, but may not pertain to my interests in production. The connections in the group might create some business for anyone on the side of production. Your presentation was easy going, and great. I look forward to seeing you again. Thank you Lawrence


    Link I referenced -https://vimeo.com/channels/930127

    December 2

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