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Lunchtime Lesson: Marketing 101-What Do Your Customers Really Want?

Customers only buy when they see something they want. How do you know if your offerings really appeal to your customers? 

Beth Meredith and Eric Storm of Create The Good Life will demonstrate a technique for standing in the shoes of your customers and looking at your business from their perspective. From there you can see what they are looking for, what makes sense to them, and just as important, what is either irrelevant or an obstacle to them. Learn which of your products, services and offerings they want, and the words that help your customers connect to them.  

They will be doing hands on demonstrations and give you a chance to work on your own materials. We encourage you to bring a copy of your home page and services page, a list of your services or products, or key words you use to describe what you do and what you offer. 

Topics include: 

• Knowing your ideal client

• Learning what they think they want

• Finding language that speaks to them

$5 at the door – help us keep the lights on and keep great programs coming your way! (WORK Members free- including Friends of WORK!)  Feel free to bring a bag lunch.

Beth Meredith and Eric Storm are personal and organizational advisers with Create The Good Life where they help people solve problems and redesign their lives and work for increased well being. With their eclectic backgrounds and diverse skill sets they can help in a wide variety of situations. See what people say about them.

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  • Natasha J.

    Beth and Eric gave me some homework so that I can be their guinea pig today, and that alone gave me new insight. Really looking forward to the full experience! See you at noon!

    May 2, 2014

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